Modern Salesmanship Principles and Practice
Author | : La Salle Extension University |
Publisher | : |
Total Pages | : 84 |
Release | : 1922 |
Genre | : Sales personnel |
ISBN | : |
Download Modern Salesmanship Principles and Practice Book in PDF, Epub and Kindle
Download Modern Salesmanship Principles And Practice full books in PDF, epub, and Kindle. Read online free Modern Salesmanship Principles And Practice ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : La Salle Extension University |
Publisher | : |
Total Pages | : 84 |
Release | : 1922 |
Genre | : Sales personnel |
ISBN | : |
Author | : La Salle Extension University |
Publisher | : |
Total Pages | : |
Release | : 1923 |
Genre | : Sales personnel |
ISBN | : |
Author | : La Salle Extension University |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Sales personnel |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 66 |
Release | : 2012-03-01 |
Genre | : |
ISBN | : 9781258234416 |
Author | : La Salle Extension University |
Publisher | : |
Total Pages | : |
Release | : 1924 |
Genre | : Sales personnel |
ISBN | : |
Author | : Edwin Charles Greif |
Publisher | : |
Total Pages | : 570 |
Release | : 2011-06-01 |
Genre | : |
ISBN | : 9781258039943 |
Author | : John L. Fullmer |
Publisher | : |
Total Pages | : 188 |
Release | : 1926 |
Genre | : |
ISBN | : |
Author | : Ulysses Grant Marsh |
Publisher | : |
Total Pages | : 428 |
Release | : 1972 |
Genre | : Business & Economics |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 52 |
Release | : 1922 |
Genre | : Speech |
ISBN | : |
Author | : D. CHANDRA BOSE |
Publisher | : PHI Learning Pvt. Ltd. |
Total Pages | : 321 |
Release | : 2010-01-08 |
Genre | : Business & Economics |
ISBN | : 8120339452 |
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.