Mobile Commerce Top 300
Author | : |
Publisher | : |
Total Pages | : 224 |
Release | : 2011 |
Genre | : Mobile commerce |
ISBN | : |
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Author | : |
Publisher | : |
Total Pages | : 224 |
Release | : 2011 |
Genre | : Mobile commerce |
ISBN | : |
Author | : Tim Hayden |
Publisher | : Pearson Education |
Total Pages | : 201 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 0789751542 |
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Author | : Lynda Rose Poloian |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 1024 |
Release | : 2014-09-01 |
Genre | : Business & Economics |
ISBN | : 1501305980 |
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Author | : |
Publisher | : |
Total Pages | : 260 |
Release | : 2006 |
Genre | : Electronic commerce |
ISBN | : |
Author | : Huang, Wayne |
Publisher | : IGI Global |
Total Pages | : 456 |
Release | : 2007-09-30 |
Genre | : Business & Economics |
ISBN | : 1599045605 |
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Author | : Punita Duhan |
Publisher | : CRC Press |
Total Pages | : 418 |
Release | : 2019-03-04 |
Genre | : Business & Economics |
ISBN | : 0429946821 |
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Author | : Paul May |
Publisher | : Cambridge University Press |
Total Pages | : 304 |
Release | : 2001-04-19 |
Genre | : Business & Economics |
ISBN | : 9780521797566 |
This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.
Author | : |
Publisher | : |
Total Pages | : 934 |
Release | : 1907 |
Genre | : American newspapers |
ISBN | : |
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1584 |
Release | : 2017-06-19 |
Genre | : Business & Economics |
ISBN | : 1522526005 |
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author | : V.K. Jain & Hemlata |
Publisher | : |
Total Pages | : 724 |
Release | : 2001 |
Genre | : |
ISBN | : 9788178840055 |