Medspa Marketing Mastery

Medspa Marketing Mastery
Author: Jennifer Crego
Publisher:
Total Pages: 0
Release: 2023-09-25
Genre: Business & Economics
ISBN:

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In an era where the majority of potential aesthetic clients start their journey online, medspas face an enormous challenge to stand out in a highly competitive industry. The role of digital marketing has become paramount in creating a robust online presence and ensuring the growth and success of medspas. Medspa Marketing Mastery is the definitive guide for medical aesthetic practices to navigate the dynamic world of digital marketing. Instead of trying to retrofit generic digital marketing advice to your unique business, this book delivers actionable insights and proven strategies tailored specifically for the unique needs of medspas. From brand-building and paid ads to leveraging reviews and mastering SEO, Medspa Marketing Mastery leaves no stone unturned. Marketing expert Jennifer Crego draws from years of experience and expertise to provide a step-by-step roadmap for leveraging the power of digital marketing to transform your medspa's online presence. This book emphasizes the importance of not just attracting clients but using today's technology and marketing strategies to build lasting relationships. By utilizing digital platforms effectively, medspas can foster trust, offer value, and consistently remain at the forefront of their clients' minds. For those who feel overwhelmed with the vast world of digital marketing or those who have tried with limited success, this book promises clarity. Jennifer Crego's tailored approach ensures that, irrespective of the scale or age of your medspa, you can carve out a prominent space in the digital world.Don't let your aesthetics practice fade into the crowd of competitors. With Medspa Marketing Mastery, you hold the power to establish your medspa as the go-to authority in your area.

Beautifying Your Bottom Line

Beautifying Your Bottom Line
Author: Ed Downes
Publisher: Createspace Independent Publishing Platform
Total Pages: 140
Release: 2014-02-09
Genre: Business & Economics
ISBN: 9781495452864

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What Works NOW for Marketing a Med Spa?You already know what's NOT working to help you acquire new clients, and you probably know that learning to market your facility more effectively is critical to your success. Without a solid plan you can use to attract and engage new clients every single week, and to keep your existing clients so happy they'd never consider going to your competitor instead, you're headed for disaster.If doubling or tripling your client load in the next several months sounds good to you, read on. You'll discover:• What thriving med spas are doing online to get new clients calling them every day.• How to avoid being taken advantage of by “SEO Monkeys” who promise #1 Google listings, take your money, and disappear. • How to get started, if you decide to tackle the learning curve and invest just a couple days a week implementing all the best practices you'll discover in this book.• How to avoid costly pitfalls in marketing by knowing what to do and when to do it.• How you can finally get your marketing strategy running like clock work, so you can get back to doing what you do best – taking care of your patients.Ed Downes is referred to by many as “The Local Marketing Mad Scientist” as he is constantly systemizing and automating sales, marketing, and operations for businesses all over the world. Ed's story as well as his systems, tools, and coaching have been an inspiration and game changer for thousands of local companies who need traction and want to grow fast.The ideas in this book enable med spas to experience a complete turnaround from floundering to flourishing… and it will show you the way, too.

The Seven Figure Agency Roadmap

The Seven Figure Agency Roadmap
Author: Josh Nelson
Publisher: Josh Nelson
Total Pages: 252
Release: 2019-10-29
Genre: Business & Economics
ISBN: 1703385454

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The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

Traffic Secrets

Traffic Secrets
Author: Russell Brunson
Publisher: Hay House, Inc
Total Pages: 353
Release: 2023-07-25
Genre: Business & Economics
ISBN: 1401973736

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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Aesthetic Facial Anatomy Essentials for Injections

Aesthetic Facial Anatomy Essentials for Injections
Author: Ali Pirayesh
Publisher: CRC Press
Total Pages: 490
Release: 2020-04-07
Genre: Medical
ISBN: 1351378902

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With the ever-increasing popularity of injectable toxins and fillers, all clinical practitioners in minimally invasive aesthetic procedures need to be experts in the anatomy of the face. This is a detailed and informative guide from international experts to all aspects of the facial anatomy of the presenting clinical patient - how it changes with age, how it differs in different patients, how it is layered, and what danger zones it may contain. An integral ebook contains videos demonstrating how injection can best be accomplished in each of the anatomical areas considered.

Women's Health Lift to Get Lean

Women's Health Lift to Get Lean
Author: Holly Perkins
Publisher: Rodale
Total Pages: 290
Release: 2015-04-14
Genre: Health & Fitness
ISBN: 1623364787

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Research shows that building muscle helps the body burn more calories 24/7 and that resistance training is the most effective way to torch body fat. Yet that message is still lost on many women who fear that weight lifting will make them bulky, turn their skin green, and give them Incredible Hulk muscles like their boyfriends'. Women have more options than step aerobics or running on a treadmill to shed pounds: They can weight-train in a very specific manner designed to make the most of a woman's unique physiology. Lift to Get Lean is the first beginner's guide to strength training from Women's Health that is written specifically for women by a woman. Holly Perkins is a certified strength and conditioning specialist (CSCS) who has been teaching the fat-burning secrets of weight training exclusively to women for more than 20 years. Perkins doesn't follow men’s rules when it comes to building muscle. Lift to Get Lean delivers a three-step system: Technique, Movement Speed, and the Last 2 Reps Rule, which make all the difference in developing the kind of strong, lean, and sexy body women want. Perkins offers four different 90-day training programs that efficiently build functional strength along with leaner legs, stronger arms, and a sexier butt.

The Business of Plastic Surgery

The Business of Plastic Surgery
Author: Joshua M. Korman
Publisher: World Scientific
Total Pages: 526
Release: 2010
Genre: Medical
ISBN: 9814277304

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Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise

Aesthetic Clinic Marketing in the Digital Age

Aesthetic Clinic Marketing in the Digital Age
Author: Wendy Lewis
Publisher: CRC Press
Total Pages: 151
Release: 2024-04-16
Genre: Medical
ISBN: 1003817998

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Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success

Advertising

Advertising
Author: George Felton
Publisher:
Total Pages: 0
Release: 1994
Genre: Advertising
ISBN: 9780131896550

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This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy (What to say), and the technical issues of headlines, visuals and copy (How to say it). Samples of classic and recent professioanl advertisements are included.