Media Management in the Age of Giants

Media Management in the Age of Giants
Author: Dennis F. Herrick
Publisher: UNM Press
Total Pages: 416
Release: 2012-08-15
Genre: Language Arts & Disciplines
ISBN: 0826351646
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Media Management in the Age of Giants

Media Management in the Age of Giants
Author: Dennis F. Herrick
Publisher:
Total Pages: 397
Release: 2003
Genre: Journalism
ISBN: 9788122901924
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Media Ownership and Concentration in America

Media Ownership and Concentration in America
Author: Eli Noam
Publisher: Oxford University Press
Total Pages: 500
Release: 2009-10-19
Genre: Business & Economics
ISBN: 0195188527
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People have worried for many years about the concentration of private power over the media, as evidenced by controversy over Federal Communication Commission rulings on broadcast ownership limits. The fear, it seems, is of a media mogul with a political agenda: a new William Randolph Hearst who could help start wars or run for political office using the power of the media. In the light of these concerns about freedom of speech, Eli Noam provides a comprehensive survey of media concentration in America, covering everything from the early media empire of Benjamin Franklin to the modern-day cellular phone industry.

Handbook of Media Management and Economics

Handbook of Media Management and Economics
Author: Alan B. Albarran
Publisher: Psychology Press
Total Pages: 747
Release: 2006
Genre: Business & Economics
ISBN: 0805850031
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This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Encyclopedia of Journalism

Encyclopedia of Journalism
Author: Christopher H. Sterling
Publisher: SAGE Publications
Total Pages: 3131
Release: 2009-09-23
Genre: Language Arts & Disciplines
ISBN: 1452261520
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"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology

Global Media Giants

Global Media Giants
Author: Benjamin Birkinbine
Publisher: Routledge
Total Pages: 637
Release: 2016-07-01
Genre: Social Science
ISBN: 1317402855
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Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Media and Digital Management

Media and Digital Management
Author: Eli M. Noam
Publisher: Springer
Total Pages: 486
Release: 2019-01-23
Genre: Social Science
ISBN: 3319720007
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Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

ICA 2019

ICA 2019
Author: Sri Hastjarjo
Publisher: European Alliance for Innovation
Total Pages: 294
Release: 2021-02-08
Genre: Social Science
ISBN: 1631902873
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The advance technological development has led to the revolution on the way people communicating. People, things, and systems now are all connected in cyberspace and optimal results obtained by artificial intelligence (AI) exceeding the capabilities of humans fed back to physical space. This process brings new value to industry and society in ways not possible previously. To explore and examine it, the proceedings comprise themes (1) communication industry and beyond that focused on the concept of personalization to the next level of “mass personalization” in the communication fields, (2) social cultural and its implications that explore communities based on interest, religion, or shared identify to achieve a forward-looking society whose members have mutual respect for each other, transcending the generations, and lead an active and enjoyable life, (3) the digitization of content that focuses on the process of converting information into a digital format where the big data becomes the central of this area that make easier to preserve, access, and share information to people worldwide, but implied by the competencies and ethics, (4) governance; politics and good public governance that explore the way public control others and participate to all governance-related activities for encouraging transparency and public accountability politics and democracy, (5) entrepreneurship that focuses on the endorsement of technological-based innovation that give opportunity to create and develop an initiative effected to society, from a scale up start-up to a global level or become a social entrepreneur using the technology as a place to break a social change, and (6) special issues exploring interests in global, regional, national, and local level.

Strategic Management in the Media

Strategic Management in the Media
Author: Lucy Küng
Publisher: SAGE
Total Pages: 258
Release: 2008-04-11
Genre: Language Arts & Disciplines
ISBN: 0857022989
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"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

Handbook of Social Media Management

Handbook of Social Media Management
Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
Total Pages: 858
Release: 2013-05-28
Genre: Business & Economics
ISBN: 3642288979
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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.