Mclibel

Mclibel
Author: John Vidal
Publisher:
Total Pages: 352
Release: 1997
Genre: Fiction
ISBN:

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In 1990 McDonald's slapped writs on five London activists for allegedly libelling them in a leaflet entitled, "What's Wrong with McDonald's?" This book examines The "McLibel" trial, its impact, and the political and legal significance of the case.

What Comes after Entanglement?

What Comes after Entanglement?
Author: Eva Haifa Giraud
Publisher: Duke University Press
Total Pages: 152
Release: 2019-10-18
Genre: Social Science
ISBN: 147800715X

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By foregrounding the ways that human existence is bound together with the lives of other entities, contemporary cultural theorists have sought to move beyond an anthropocentric worldview. Yet as Eva Haifa Giraud contends in What Comes after Entanglement?, for all their conceptual power in implicating humans in ecologically damaging practices, these theories can undermine scope for political action. Drawing inspiration from activist projects between the 1980s and the present that range from anticapitalist media experiments and vegan food activism to social media campaigns against animal research, Giraud explores possibilities for action while fleshing out the tensions between theory and practice. Rather than an activist ethics based solely on relationality and entanglement, Giraud calls for what she describes as an ethics of exclusion, which would attend to the entities, practices, and ways of being that are foreclosed when other entangled realities are realized. Such an ethics of exclusion emphasizes foreclosures in the context of human entanglement in order to foster the conditions for people to create meaningful political change.

Brand Failures

Brand Failures
Author: Matt Haig
Publisher: Kogan Page Publishers
Total Pages: 276
Release: 2005
Genre: Brand choice
ISBN: 9780749444334

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

Managing Activism

Managing Activism
Author: Denise Deegan
Publisher: Kogan Page Publishers
Total Pages: 164
Release: 2001
Genre: Business & Economics
ISBN: 9780749434359

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"Endorsed by the Institute of Public Relations, Managing Activism is essential reading for managers and PR practitioners in any organisation vulnerable to activism, be it a company, government, university, institution or charity."--BOOK JACKET.

McDonald's

McDonald's
Author:
Publisher: PediaPress
Total Pages: 205
Release:
Genre:
ISBN:

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The Battle To Do Good

The Battle To Do Good
Author: Bob Langert
Publisher: Emerald Group Publishing
Total Pages: 305
Release: 2019-01-19
Genre: Business & Economics
ISBN: 1787568172

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In The Battle to Do Good, former McDonald’s Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant’s decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.

The McDonaldization of Society

The McDonaldization of Society
Author: George Ritzer
Publisher: SAGE Publications
Total Pages: 271
Release: 2018-01-12
Genre: Social Science
ISBN: 1506348564

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The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption. New to this Edition Examines how retailers like Amazon represent a new era of "datafication," the transformation of vast amounts of information into quantifiable data. Discusses how the digital world has almost unlimited potential to turn consumers into "prosumers" doing volunteer work formerly done by paid employees. This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses

Corporate Social Responsibility

Corporate Social Responsibility
Author: Chris A. Mallin
Publisher: Edward Elgar Publishing
Total Pages: 299
Release: 2009-01-01
Genre: Business & Economics
ISBN: 184980219X

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Finally, a book that crosses the great divide between academia and practice a rare feat, especially in edited volumes with scholarly contributions. . . there is much to like about what the book does cover. Wayne Visser, Ethical Performance Mallin brings together academics and business experts to share a wide range of accounts from across the globe. Readers will find insights and guidance on how countries and companies have tried to balance the perceived needs of often disparate groups. James McRitchie, CorpGov.net Chris Mallin has put together a fine volume providing detailed insights into the global spread of CSR. It wonderfully showcases the diversity and dynamics of CSR in different countries, regions and key industries. It is an essential read for everybody interested in the dialectics of global homogenization and local adaptation of CSR-related management practices. Dirk Matten, York University, Toronto, Canada Professor Mallin has edited a remarkable range of studies, illustrating how companies across the world regard and respond to their social responsibilities. Her book will prove an invaluable source of information for everyone interested in comparative corporate social responsibility, aided by the admirable learning points and questions following each case study. It will also be turned to for guidance by investors concerned to promote corporate social values internationally. Sir Adrian Cadbury, Aston University Business School, Birmingham, UK Corporate Social Responsibility (CSR) is an area of increasing global interest with companies taking CSR issues more seriously, devoting more resources to such issues and acknowledging the benefits of CSR activities. This insightful book provides a comprehensive analysis of the development of CSR in a diverse range of countries including the UK, Italy, Poland, Turkey, the USA, the Middle East, Australia, Japan and Korea. Christine Mallin has brought together leading experts from both academia and the business world to provide fully up-to-date accounts of developments in CSR from a range of legal, cultural and economic perspectives. This timely resource will serve as an invaluable teaching and resource tool for advanced students and academics and will provide insights and guidance to the wider business community.

Future Active

Future Active
Author: Graham Meikle
Publisher: Routledge
Total Pages: 236
Release: 2014-02-04
Genre: Computers
ISBN: 1136727019

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The revolution will not be televised. But will it be online instead? When the Internet first took off, we heard a lot about its potential for social change. We heard it would revitalize democracy. We heard it would empower us. We heard we would all be publishers, working together to create a new public sphere. Future Active tests such claims. With fierce intelligence and wit, Graham Meikle takes us behind the digital barricades and into the heart of Internet activist campaigns. In the first in-depth look at this global phenomenon, the author talks to key players in the Indymedia movement and introduces us to the activists behind gwbush.com, the website that provoked the President to declare there ought to be limits to freedom. The founder of Belgrade radio station B92 explains how they used the net to thwart Milosevic's censorship, while McLibel trial defendant Dave Morris talks about the role of the McSpotlight website. And pioneer hacktivists the Electronic Disturbance Theater introduce us to virtual sit-ins and electronic civil disobedience - while US military analysts offer a different perspective on this kind of information warfare. Future Active is an accessible, comprehensive, and supremely readable introduction to the world of online activism. This book is essential reading for anyone interested in how hackers, culture jammers, and media activists have not only incorporated recent technology as a tool for change, but also redefined what counts as activism.

Fast Food Nation

Fast Food Nation
Author: Eric Schlosser
Publisher: Houghton Mifflin Harcourt
Total Pages: 387
Release: 2012
Genre: Business & Economics
ISBN: 0547750331

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An exploration of the fast food industry in the United States, from its roots to its long-term consequences.