Masters of Advertising Copy
Author | : Justus George Frederick |
Publisher | : |
Total Pages | : 406 |
Release | : 1925 |
Genre | : Advertising |
ISBN | : |
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Author | : Justus George Frederick |
Publisher | : |
Total Pages | : 406 |
Release | : 1925 |
Genre | : Advertising |
ISBN | : |
Author | : Justus George Frederick |
Publisher | : |
Total Pages | : 426 |
Release | : 1925 |
Genre | : Advertising |
ISBN | : |
Author | : J. George Frederick |
Publisher | : Taylor & Francis |
Total Pages | : 399 |
Release | : 2020-03-27 |
Genre | : Business & Economics |
ISBN | : 1000086739 |
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Author | : J. G. Frederick |
Publisher | : |
Total Pages | : 0 |
Release | : 1946 |
Genre | : |
ISBN | : |
Author | : Justus George Frederick |
Publisher | : |
Total Pages | : 392 |
Release | : 2015 |
Genre | : |
ISBN | : 9781315761992 |
Author | : Dr. Robert C. Worstell |
Publisher | : Lulu.com |
Total Pages | : 358 |
Release | : 2014-05-28 |
Genre | : Business & Economics |
ISBN | : 1312137983 |
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Author | : Justus George Frederick |
Publisher | : |
Total Pages | : |
Release | : 1936 |
Genre | : Advertising |
ISBN | : |
Author | : Dr. Robert C. Worstell |
Publisher | : Lulu.com |
Total Pages | : 284 |
Release | : 2014-05-30 |
Genre | : Business & Economics |
ISBN | : 1312100230 |
""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
Author | : J. George Frederick |
Publisher | : |
Total Pages | : |
Release | : 1977-12-01 |
Genre | : |
ISBN | : 9780849208102 |
Author | : Dr. Robert C. Worstell |
Publisher | : Lulu.com |
Total Pages | : 358 |
Release | : 2014-05-28 |
Genre | : Business & Economics |
ISBN | : 1312100192 |
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.