Mastering Marketing Analytics Tools

Mastering Marketing Analytics Tools
Author: Chidiebere Iroegbu
Publisher: Independently Published
Total Pages: 0
Release: 2024-08-05
Genre: Business & Economics
ISBN:
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Unlock the Secrets of Data-Driven Success: Are You Ready to Master Marketing Analytics? Are you struggling to make sense of the avalanche of data bombarding your marketing efforts? Do you find yourself overwhelmed by analytics tools that promise much but deliver little? You're not alone. Many marketers face these challenges, and finding a way to navigate through the noise can feel impossible. Chidiebere Iroegbu, an acclaimed expert in marketing analytics, knows exactly what you're up against. With years of experience transforming data into actionable insights for leading brands, Iroegbu understands the frustration of grappling with complex tools and misleading metrics. His extensive background in analytics and marketing strategy has equipped him with the know-how to simplify the process and deliver results. In Mastering Marketing Analytics Tools: Unlocking Data-Driven Success", you'll discover: - The essential techniques for selecting the right tools for your needs. - Proven strategies to turn raw data into powerful insights. - How to integrate analytics seamlessly into your marketing strategy. - Tips to avoid common pitfalls and leverage data for maximum impact. - Real-world case studies showcasing successful data-driven marketing campaigns. - Insights into emerging trends and technologies in marketing analytics. - Practical advice for measuring and optimizing your campaigns effectively. - Techniques to develop a data-driven mindset and culture within your organization. If you want to transform your marketing efforts with actionable insights and data-driven strategies, then scroll up and buy this book today.

Marketing Analytics

Marketing Analytics
Author: José Marcos Carvalho de Mesquita
Publisher: Taylor & Francis
Total Pages: 211
Release: 2021-11-01
Genre: Business & Economics
ISBN: 1000481719
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Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

Mastering Marketing Data Science

Mastering Marketing Data Science
Author: Iain Brown
Publisher: John Wiley & Sons
Total Pages: 439
Release: 2024-04-29
Genre: Computers
ISBN: 1394258712
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Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Mastering Market Analytics

Mastering Market Analytics
Author: Robert Kozielski
Publisher: Emerald Group Publishing
Total Pages: 443
Release: 2017-11-24
Genre: Business & Economics
ISBN: 1787148351
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In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Digital Analytics for Marketing

Digital Analytics for Marketing
Author: A. Karim Feroz
Publisher: Taylor & Francis
Total Pages: 310
Release: 2024-01-25
Genre: Business & Economics
ISBN: 1003821782
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.

Creating Value with Data Analytics in Marketing

Creating Value with Data Analytics in Marketing
Author: Peter C. Verhoef
Publisher: Routledge
Total Pages: 386
Release: 2021-11-07
Genre: Business & Economics
ISBN: 1000465519
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This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.

Mastering Search Analytics

Mastering Search Analytics
Author: Brent Chaters
Publisher: "O'Reilly Media, Inc."
Total Pages: 401
Release: 2011-10-14
Genre: Computers
ISBN: 1449302653
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Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.

Marketing Analytics

Marketing Analytics
Author: José Marcos Carvalho de Mesquita
Publisher: Routledge
Total Pages: 224
Release: 2021-11-01
Genre: Business & Economics
ISBN: 1000481743
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Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Author: Ashok Charan
Publisher: World Scientific
Total Pages: 340
Release: 2023-09-13
Genre: Business & Economics
ISBN: 9811275084
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As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume I is focused on Brand and Consumer. Part I of this volume is dedicated to understanding the concepts and methods of brand sensing and brand equity. It delves into the analytic techniques used to track and profile brand image, and explains the key components of brand equity, how to measure it, and what factors drive it. It provides readers with a comprehensive framework for measuring and understanding brand equity and the tools to pursue its growth.Part II of this volume focuses on understanding consumers through qualitative and quantitative research methods, segmentation, customer satisfaction, customer value management, consumer panels, consumer analytics and big data. The volume covers the analytic tools used to extract insights from consumer transactions, which are becoming increasingly important in today's data-driven world. It also covers the use of consumer analytics and big data specifically within consumer markets.

Digital Analytics for Marketing

Digital Analytics for Marketing
Author: Gohar F. Khan
Publisher: Routledge
Total Pages: 452
Release: 2017-10-05
Genre: Business & Economics
ISBN: 1317278437
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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.