Marketing Performance Assessment
Author | : Thomas V. Bonoma |
Publisher | : Harvard Business Review Press |
Total Pages | : 230 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Thomas V. Bonoma |
Publisher | : Harvard Business Review Press |
Total Pages | : 230 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Garry Tibbott Veale |
Publisher | : |
Total Pages | : |
Release | : 1995 |
Genre | : |
ISBN | : |
Author | : Bonoma |
Publisher | : |
Total Pages | : 218 |
Release | : 1988-01-01 |
Genre | : |
ISBN | : 9780071032117 |
While much research has gone into the inputs of the marketing equation, the output of this equation-marketing performance-has not received the attention it deserves. Bonoma & Clark's keen psychological insights & their extensive knowledge of the elements & structure of marketing execution give their MPA model a solid foundation & encourage managers to think about the subject in a different light. One of the most important findings on their research is the significance of management's informed judgments about the performance of marketing programs, a factor that makes the model more relevant & universal. In addition to a description of their model, Marketing Performance Assessment contains a review of marketing productivity literature, as well as case studies & interviews with managers, making it a valuable addition to the management library.
Author | : Paul W. Farris |
Publisher | : FT Press |
Total Pages | : 550 |
Release | : 2021-07-27 |
Genre | : Business & Economics |
ISBN | : 0134086120 |
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
Author | : London Business School. Centre for Marketing |
Publisher | : |
Total Pages | : 34 |
Release | : |
Genre | : Marketing |
ISBN | : |
Author | : Flora Kokkinaki |
Publisher | : |
Total Pages | : 44 |
Release | : 1999 |
Genre | : Consumer behavior |
ISBN | : |
Author | : Gerardus Blokdyk |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 128 |
Release | : 2018-02-04 |
Genre | : |
ISBN | : 9781985044203 |
How do we make it meaningful in connecting Marketing performance measurement with what users do day-to-day? How much does Marketing performance measurement help? What are the compelling business reasons for embarking on Marketing performance measurement? Are there Marketing performance measurement Models? What management system can we use to leverage the Marketing performance measurement experience, ideas, and concerns of the people closest to the work to be done? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing performance measurement investments work better. This Marketing performance measurement All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Marketing performance measurement Self-Assessment. Featuring 724 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing performance measurement improvements can be made. In using the questions you will be better able to: - diagnose Marketing performance measurement projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Marketing performance measurement and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Marketing performance measurement Scorecard, you will develop a clear picture of which Marketing performance measurement areas need attention. Your purchase includes access details to the Marketing performance measurement self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author | : Paul Roetzer |
Publisher | : John Wiley & Sons |
Total Pages | : 260 |
Release | : 2014-08-04 |
Genre | : Business & Economics |
ISBN | : 1118883438 |
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Author | : V. Kumar |
Publisher | : Emerald Group Publishing |
Total Pages | : 273 |
Release | : 2021-09-27 |
Genre | : Business & Economics |
ISBN | : 1838675655 |
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Author | : Gerardus Blokdyk |
Publisher | : 5starcooks |
Total Pages | : 306 |
Release | : 2019-10-23 |
Genre | : |
ISBN | : 9780655940906 |
How do you verify the Marketing performance measurement requirements quality? What is your formula for success in Marketing performance measurement ? Why are you doing Marketing performance measurement and what is the scope? What is the scope of Marketing performance measurement? What are the Marketing performance measurement tasks and definitions? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Performance Measurement investments work better. This Marketing Performance Measurement All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Marketing Performance Measurement Self-Assessment. Featuring 942 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Performance Measurement improvements can be made. In using the questions you will be better able to: - diagnose Marketing Performance Measurement projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Marketing Performance Measurement and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Marketing Performance Measurement Scorecard, you will develop a clear picture of which Marketing Performance Measurement areas need attention. Your purchase includes access details to the Marketing Performance Measurement self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Marketing Performance Measurement Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.