Marketing Management Support Systems
Download Marketing Management Support Systems full books in PDF, epub, and Kindle. Read online free Marketing Management Support Systems ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Berend Wierenga |
Publisher | : Springer Science & Business Media |
Total Pages | : 349 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 1461545951 |
Download Marketing Management Support Systems Book in PDF, Epub and Kindle
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Author | : Gerrit H. van Bruggen |
Publisher | : Now Publishers Inc |
Total Pages | : 136 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 1601983689 |
Download Marketing Decision Making and Decision Support Book in PDF, Epub and Kindle
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Author | : Gerrit Harm van Bruggen |
Publisher | : |
Total Pages | : 126 |
Release | : 2010 |
Genre | : BUSINESS & ECONOMICS |
ISBN | : 9781601983695 |
Download Marketing Decision Making and Decision Support Book in PDF, Epub and Kindle
Marketing management support systems (MMSS) are computer-enabled devices that help marketers to make better decisions. Marketing processes can be quite complex, involving large numbers of variables and mostly outcomes are the results of the actions of many different stakeholders (e.g., the company itself, its customers, its competitors). Moreover, a large number of interdependencies exist between the relevant variables and the outcomes of marketing actions are subject to major uncertainties. Given the complexities of the market place, marketing management support systems are useful tools to help the marketing decision makers carry out their jobs. Marketing management support systems can only be effective when they are optimally geared towards their users. We, therefore, deal with decision making in marketing (which generates the need for marketing management support systems). We discuss how marketing decisions are made, how they should be made, and the relative roles of analytical versus intuitive cognitive processes in marketing decision-making. We also discuss the match between marketing problem-solving modes and the various types of marketing management support systems. Finally we discuss how the impact of MMSS can be improved. This is important, given the current under-utilization of MMSS in practice. We discuss the conditions for the successful implementation and effective use of marketing management support systems. The issue ends with a discussion of the opportunities and challenges for marketing management support systems as we foresee them.
Author | : Berend Wierenga |
Publisher | : Springer Science & Business Media |
Total Pages | : 621 |
Release | : 2008-09-05 |
Genre | : Business & Economics |
ISBN | : 0387782133 |
Download Handbook of Marketing Decision Models Book in PDF, Epub and Kindle
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author | : Philippe A. Naert |
Publisher | : Springer Science & Business Media |
Total Pages | : 405 |
Release | : 2013-12-01 |
Genre | : Business & Economics |
ISBN | : 1461565863 |
Download Building Implementable Marketing Models Book in PDF, Epub and Kindle
The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
Author | : Rajiv Grover |
Publisher | : SAGE |
Total Pages | : 721 |
Release | : 2006-06-23 |
Genre | : Business & Economics |
ISBN | : 141290997X |
Download The Handbook of Marketing Research Book in PDF, Epub and Kindle
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author | : John D. C. Little |
Publisher | : Amacom Books |
Total Pages | : 54 |
Release | : 1984-01-01 |
Genre | : Business & Economics |
ISBN | : 9780814423035 |
Download Decision Support Systems for Marketing Managers Book in PDF, Epub and Kindle
Author | : Nikolaos F. Matsatsinis |
Publisher | : Springer Science & Business Media |
Total Pages | : 517 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 146151147X |
Download Intelligent Support Systems for Marketing Decisions Book in PDF, Epub and Kindle
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Author | : Basil J Janavaras |
Publisher | : World Scientific Publishing Company |
Total Pages | : 338 |
Release | : 2017-04-25 |
Genre | : Business & Economics |
ISBN | : 9813201096 |
Download Global Marketing Management System (Second Edition) Book in PDF, Epub and Kindle
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Author | : Daniel Power |
Publisher | : iUniverse |
Total Pages | : 252 |
Release | : 2004-12-21 |
Genre | : Business & Economics |
ISBN | : 9780595787579 |
Download Decision Support Systems Book in PDF, Epub and Kindle
Decision Support Systems: Frequently Asked Questions is the authoritative reference guide to computerized Decision Support Systems. Author Dan Power has spent almost 30 years building, studying and teaching others about computerized Decision Support Systems. Dr. Power is first and foremost a Decision Support evangelist and generalist. From his vantage point as editor of DSSResources.COM, he tracks a broad range of contemporary DSS topics. In this DSS FAQ, Dr. Power answers 83 frequently asked questions about computerized decision support systems. The FAQ covers a broad range of contemporary topics and the questions are organized into 8 chapters. DSS FAQ helps readers understand questions like: What is a DSS? What kind of DSS does Mr. X need? Does data modeling differ for a Data-Driven DSS? Is a Data Warehouse a DSS? Is tax preparation software an example of a DSS? What do I need to know about Data Warehousing/OLAP? What is a cost estimation DSS? What is a Spreadsheet-based DSS? Decision Support Systems: Frequently Asked Questions is a useful resource for IT specialists, students, professors and managers. It organizes important Ask Dan! questions (with answers) published in DSS News from 2000 through 2004.