Marketing In The Middle East
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Author | : Nehme Azoury |
Publisher | : Springer Nature |
Total Pages | : 199 |
Release | : 2020-06-25 |
Genre | : Business & Economics |
ISBN | : 3030459608 |
Download Business and Social Media in the Middle East Book in PDF, Epub and Kindle
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Author | : Giōrgos Vasileiou |
Publisher | : |
Total Pages | : 158 |
Release | : 1980-01-01 |
Genre | : Consumers |
ISBN | : 9780860101987 |
Download Marketing in the Middle East Book in PDF, Epub and Kindle
Author | : Erdener Kaynak |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 296 |
Release | : 2015-10-16 |
Genre | : Business & Economics |
ISBN | : 3110852179 |
Download International Business in the Middle East Book in PDF, Epub and Kindle
16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Author | : Said Baaghil |
Publisher | : iUniverse |
Total Pages | : 110 |
Release | : 2007-12 |
Genre | : Business & Economics |
ISBN | : 0595465935 |
Download Eccentric Marketing Book in PDF, Epub and Kindle
In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Author | : Kamal G. Darouni |
Publisher | : |
Total Pages | : 590 |
Release | : 2002 |
Genre | : Advertising |
ISBN | : |
Download Advertising and Marketing Communications in the Middle East Book in PDF, Epub and Kindle
Author | : Eleanor Brantley Schwartz |
Publisher | : |
Total Pages | : 30 |
Release | : 1977 |
Genre | : Marketing |
ISBN | : |
Download Marketing in the Middle East Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 54 |
Release | : 1977* |
Genre | : Advertising |
ISBN | : |
Download Marketing in the Middle East Book in PDF, Epub and Kindle
Author | : M. Marinov |
Publisher | : Springer |
Total Pages | : 220 |
Release | : 2006-11-28 |
Genre | : Social Science |
ISBN | : 0230626289 |
Download Marketing in the Emerging Markets of Islamic Countries Book in PDF, Epub and Kindle
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Author | : Erin A. Snider |
Publisher | : Cambridge University Press |
Total Pages | : 249 |
Release | : 2022-03-31 |
Genre | : Political Science |
ISBN | : 1108952399 |
Download Marketing Democracy Book in PDF, Epub and Kindle
Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.
Author | : Kamal G. Darouni |
Publisher | : |
Total Pages | : 151 |
Release | : 1980* |
Genre | : Marketing |
ISBN | : |
Download Marketing and Advertising for the Middle East Book in PDF, Epub and Kindle