The Curious Marketer

The Curious Marketer
Author: Harish Bhat
Publisher: Random House India
Total Pages: 299
Release: 2017-02-22
Genre: Literary Collections
ISBN: 9385990888

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‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

Marketing for the Curious

Marketing for the Curious
Author: Kishor Vaidya
Publisher:
Total Pages: 299
Release: 2015
Genre: Marketing
ISBN: 9781925128413

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Predatory Thinking

Predatory Thinking
Author: Dave Trott
Publisher: Pan Macmillan
Total Pages: 215
Release: 2013-05-23
Genre: Business & Economics
ISBN: 1447248392

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'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Internet Marketing for the Curious

Internet Marketing for the Curious
Author: Kishor Vaidya
Publisher:
Total Pages:
Release: 2015-10-01
Genre: Internet marketing
ISBN: 9781925128222

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Curious

Curious
Author: Ian Leslie
Publisher: Basic Books
Total Pages: 250
Release: 2014-08-26
Genre: Self-Help
ISBN: 0465056946

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A fun yet provocative look at the importance of staying curious in an increasingly indifferent world Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up. In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Drawing on fascinating research from psychology, economics, education, and business, Leslie looks at what feeds curiosity and what starves it, and finds surprising answers. Curiosity is a mental muscle that atrophies without regular exercise and a habit that parents, schools, and workplaces need to nurture. Filled with inspiring stories, case studies, and practical advice, Curious will change the way you think about your own mental life, and that of those around you.

Digital Marketing Strategy

Digital Marketing Strategy
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
Total Pages: 344
Release: 2016-05-03
Genre: Business & Economics
ISBN: 0749474718

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

The Curious Advantage

The Curious Advantage
Author: Simon Brown
Publisher: Laiki Publishing
Total Pages: 298
Release: 2020-06-10
Genre:
ISBN: 9781648713699

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The Curious Advantage is an exploration of the behaviour of curiosity and its central role in the digital age, taking the widest possible exploration of all things curious-historical, contemporary, neuro-scientific, anthropological, behavioural and business. Curiosity has profound implications for organisations, leaders and individuals inhabiting the digital reality. The Curious Advantage provides pragmatic tools and case studies and makes the case for how curiosity is the greatest driver of value in the new digital age. Curiosity is at the heart of the skills required to successfully navigate our digital lives when all futures are uncertain. The Curious Advantage introduces the 7C's of Curiosity model-a useful tool for anyone wanting to lead a curious organisation or who wants to challenge themselves to be actively curious. In this wonderfully pragmatic book, Paul Ashcroft, Simon Brown and Garrick Jones provide the roadmap for curiously navigating and unlocking the opportunities of the new digital reality.

The Curious Science of Modern Marketing Management

The Curious Science of Modern Marketing Management
Author: Dr.M.G.Bhaskar
Publisher: Archers & Elevators Publishing House
Total Pages: 404
Release:
Genre: Antiques & Collectibles
ISBN: 9394958517

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Business-Do

Business-Do
Author: Hiroshi Mikitani
Publisher: John Wiley & Sons
Total Pages: 196
Release: 2018-03-07
Genre: Business & Economics
ISBN: 1119412226

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Practical advice for your personal journey, from a self-made billionaire Business-Do is your personal handbook for achieving happiness by systematically turning your dreams into reality. Success looks different to everyone, but author Hiroshi Mikitani exemplifies its essential, universal qualities: as the founder and CEO of Rakuten, Mikitani is a self-made entrepreneur who became Japan's leader in the new global economy—a journey that made him a billionaire. In this book, he shows you how to achieve your own version of success in work and in life. Paying homage to Japan's ethos of quality and discipline, this book shares 89 principles Mikitani has gathered over the course of his remarkable career. These thought-provoking, action-oriented rules show you everything from how useful your dreams are, to the best way to harness the internet, to what management techniques work to the importance of self-improvement. The result: your own powerful, personal playbook straight from the mind of an inspirational trailblazer. Mikitani guided Rakuten from its 1997 foundation to become one of the world's largest e-commerce platforms, with a still rapidly-expanding global footprint reaching industries including fintech, messaging, digital content, and even drones. This book describes the ideas, thoughts, actions, and philosophies that drove Mikitani to the top. Discover the myriad ways in which the internet is fundamentally transforming the world Learn from a blend of Japanese discipline and commitment to quality and the Silicon Valley approach to business, where collaboration and agility are essential and lucrative Adopt data-driven management techniques that constantly question, constantly improve, and empower people to exceptional performance Share in Mikitani's optimistic vision, and his industry-specific predictions Happiness is something you live every day. It is both the result and the critical ingredient of success, and there is plenty to go around. Business-Do gives you the principles you need on your own journey to success.

A Curious Mind

A Curious Mind
Author: Brian Grazer
Publisher: Simon and Schuster
Total Pages: 320
Release: 2015-04-07
Genre: Biography & Autobiography
ISBN: 147673075X

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Brian Grazer knows the one thing that can instantly connect you with anyone: Curiosity. A Curious mind offers a brilliantly entertaining and inspiring account of how his courage and enthusiasm for talking with complete strangers have been the secret of his success as a leading Hollywood producer.