Marketing Communications 2007 2008
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Author | : Graham Hughes |
Publisher | : Routledge |
Total Pages | : 332 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0750684615 |
Download Marketing Communications 2007-2008 Book in PDF, Epub and Kindle
This study text focuses on marketing communications. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
Author | : Kwang-Yong Shin |
Publisher | : Springer Science & Business Media |
Total Pages | : 150 |
Release | : 2013-06-04 |
Genre | : Business & Economics |
ISBN | : 3642380913 |
Download The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model Book in PDF, Epub and Kindle
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Author | : Chris Fill |
Publisher | : Routledge |
Total Pages | : 331 |
Release | : 2013-05-13 |
Genre | : Business & Economics |
ISBN | : 1136419640 |
Download CIM Coursebook Marketing Communications 07/08 Book in PDF, Epub and Kindle
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author | : Maggie Jones |
Publisher | : Routledge |
Total Pages | : 346 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0750685379 |
Download Customer Communications, 2007-2008 Book in PDF, Epub and Kindle
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
Author | : Tony Curtis |
Publisher | : Routledge |
Total Pages | : 416 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 075068433X |
Download Marketing in Practice 2007-2008 Book in PDF, Epub and Kindle
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Author | : Antony Young |
Publisher | : Kogan Page Publishers |
Total Pages | : 225 |
Release | : 2007-03-03 |
Genre | : Business & Economics |
ISBN | : 0749451424 |
Download Profitable Marketing Communications Book in PDF, Epub and Kindle
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author | : Geoff Lancaster |
Publisher | : Routledge |
Total Pages | : 406 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0750685468 |
Download Marketing Fundamentals 2007-2008 Book in PDF, Epub and Kindle
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Author | : Tony Curtis |
Publisher | : Routledge |
Total Pages | : 415 |
Release | : 2012-05-23 |
Genre | : Business & Economics |
ISBN | : 1136420207 |
Download CIM Coursebook 07/08 Marketing in Practice Book in PDF, Epub and Kindle
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author | : John Williams |
Publisher | : Routledge |
Total Pages | : 388 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 0750684135 |
Download Marketing Management in Practice 2007-2008 Book in PDF, Epub and Kindle
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Management in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author | : Terence A. Shimp |
Publisher | : Thomson |
Total Pages | : 629 |
Release | : 2007 |
Genre | : Advertising |
ISBN | : 9780324408089 |
Download Integrated Marketing Communications in Advertising and Promotion Book in PDF, Epub and Kindle
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.