Marketing and Human Resource Management: T. Y. B.Com

Marketing and Human Resource Management: T. Y. B.Com
Author: Matthew
Publisher: Pearson Education India
Total Pages: 193
Release: 2012
Genre:
ISBN: 8131799719

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Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.

Human Resource Management and Internal Marketing

Human Resource Management and Internal Marketing
Author: Teena Mishra
Publisher: Taylor & Francis
Total Pages: 184
Release: 2022-12-30
Genre: Business & Economics
ISBN: 1000826929

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This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

Interrelated role played by Marketing, Operations & Human Resources Functions

Interrelated role played by Marketing, Operations & Human Resources Functions
Author: Junaid Javaid
Publisher: GRIN Verlag
Total Pages: 16
Release: 2014-09-23
Genre: Business & Economics
ISBN: 3656748845

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Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn’t accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers’ needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company’s customers’ needs. Importantly, the companies’ top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).

Taxmann's Human Resource Management – Authentic & comprehensive textbook providing subject matter in easy & simple language with test questions & case studies | B.Com. (Hons.) & B.Com. | UGCF/NEP

Taxmann's Human Resource Management – Authentic & comprehensive textbook providing subject matter in easy & simple language with test questions & case studies | B.Com. (Hons.) & B.Com. | UGCF/NEP
Author: V.S.P. Rao
Publisher: Taxmann Publications Private Limited
Total Pages: 39
Release: 2023-03-24
Genre: Education
ISBN: 9356227098

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This book is a University Grants Commission ('UGC') & University of Delhi recommended, comprehensive & authentic textbook. It includes new topics, case studies, corporate examples and research inputs that would help the readers have a firm grip on the discipline and apply the same intelligently when they enter the corporate world. This book aims to fulfil the requirement of the following students of undergraduate courses in commerce and management: • B Com. (Hons.) | Paper DSC – 2.3 under the UGCF Programme as per the New Education Policy • B Com. | Paper DSC – 2.3 under the UGCF Programme as per the NEP • Non-Collegiate Women's Education Board (NCWEB) • School of Open Learning of the University of Delhi (SOL) • Various Central Universities throughout India The Present Publication is the 3rd Edition, authored by V.S.P. Rao, with the following noteworthy features: • [Innovative Presentation] Each chapter in this book tries to strike a delicate balance between concept and practice, which is liberally sprinkled with live cases, corporate insights and episodes • [Contemporary and Research-based Text] The book aims to deliver a rich fund of contemporary knowledge, time-tested principles, basic concepts, emerging ideas, evolving theories, latest techniques and fast-changing procedures & practices in a comprehensive manner • [Simple & Easy to Understand Format] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying human resource management • [Latest Thinking in the Field] Contemporary examples from renowned journals, newspapers and magazines have been extensively put to use to convey the excitement and dynamism of the discipline • [Information & Data from Global Websites] have been sourced in support of theoretical arguments proposed in the book • [Study Aids] Various figures, exhibits, charts, tables and exercises have been used to explain the topic(s) in an uncomplicated manner • [Chapter Outline] Each chapter in this book begins with a clear statement of what lies ahead along with a clear road map, which enables a student to undertake the intellectual journey in a relatively easy and comfortable manner • [Chapter Summary] A summary of each chapter is presented at the end so that the student can recollect and remember key points discussed • [Indian Flavour] Though many examples from global marketplaces have been used, the book does not lose touch with Indian ways of doing things. There is scrupulous adherence to the requirement of students • [Test Questions] A carefully selected list of questions that compel a student to sit through the subject critically have been appended to each chapter, keeping the examination needs of students in the backdrop • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with their students in the classroom o Shaped by the author/teacher's experience of teaching the subject matter at different levels o Reactions and responses of students have also been incorporated at different places in the book • [New Topics] included in this book are as follows: o Artificial Intelligence & HR o The Future of Work Trends (Gartner Survey) o Wage Policy in India o Outsourcing & Human Resource Outsourcing o Ethical Issues in HRM o Employee Surveillance o Employee Privacy o Job Market Trends and Challenges (w.e.f. Study 2023) o Labour Reforms in India, 2020 o Work from Home Policy | The Right Way The detailed contents of the book are as follows: • Introduction to Human Resource Management o HRM | Concept, Functions, Roles & Competencies o HR Policies & Evolution of HRM o Emerging Challenges & Work Force Diversity o Empowerment, Downsizing Work-Life Balance & VRS • Procurement of Human Resources o Job Analysis o Human Resource Planning (HRP) o Recruitment o Selection o Placement, Induction, Socialization & Retention • Upgrading Employees | Training & Development o Training o Training & Development Methods • Performance Appraisal & Compensation Management o Performance & Potential Appraisal o Employee Counselling o Job Changes | Transfers & Promotions o Compensation & Fringe Benefits o Incentives & Performance Linked Compensation o Job Evaluation • Employee Maintenance, Engagement & Emerging Horizons o Employee Health, Safety, Welfare and Social Security o Grievance Handling and Redressal o Employer-Employee Relations, Industrial Disputes & Stress-Free Environment o E-HRM, HRIS & HR Audit o Emerging Horizons • Previous Year Question Papers o B Com. (Hons.) – 2018 o B Com. – 2021 o B Com. – 2022 o B Com. (Hons.) – 2022

HR and Marketing Power Partners

HR and Marketing Power Partners
Author: Will Ruch
Publisher: Will Ruch; Pat Nazemetz
Total Pages: 251
Release: 2012-07-16
Genre: Business & Economics
ISBN: 0985605308

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HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage

HRM and Marketing Orientation in the New Era

HRM and Marketing Orientation in the New Era
Author: Panagiotis Kyriazopoulos
Publisher: Nova Science Publishers
Total Pages: 0
Release: 2013
Genre: Human capital
ISBN: 9781628089592

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This text is devoted to the role of human resources in todays post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterised as 'the information society and network age'. In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.

The Promotion and Marketing of Human Resource Management

The Promotion and Marketing of Human Resource Management
Author: Dr. Arbab Akanda
Publisher: AuthorHouse
Total Pages: 369
Release: 2016-02-27
Genre: Business & Economics
ISBN: 1524628492

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Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.

Marketing HRM

Marketing HRM
Author: Brett Collins
Publisher:
Total Pages: 31
Release: 1987
Genre: Manpower planning
ISBN: 9780868394053

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