Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1755
Release: 2018-01-05
Genre: Business & Economics
ISBN: 1522551883
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Marketing and Consumer Behavior

Marketing and Consumer Behavior
Author: Irma
Publisher: Bsr
Total Pages: 586
Release: 2015-01-26
Genre:
ISBN: 9781668427002
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Marketing and Consumer Behavior

Marketing and Consumer Behavior
Author: Irma
Publisher: Bsr
Total Pages: 598
Release: 2015-01-26
Genre:
ISBN: 9781668426975
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Marketing and Consumer Behavior

Marketing and Consumer Behavior
Author: Irma
Publisher: Bsr
Total Pages: 592
Release: 2015-01-26
Genre:
ISBN: 9781668426999
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Marketing and Consumer Behavior

Marketing and Consumer Behavior
Author: Irma
Publisher: Bsr
Total Pages: 600
Release: 2015-01-26
Genre:
ISBN: 9781668426982
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2254
Release: 2014-12-31
Genre: Business & Economics
ISBN: 1466673583
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Digital Marketing and Consumer Engagement

Digital Marketing and Consumer Engagement
Author: Information Reso Management Association
Publisher:
Total Pages: 608
Release: 2017-11-03
Genre: Business & Economics
ISBN: 9781668429631
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E-Marketing: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1426
Release: 2012-05-31
Genre: Business & Economics
ISBN: 1466615990
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The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1556
Release: 2018-10-05
Genre: Business & Economics
ISBN: 1522571175
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Download Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications Book in PDF, Epub and Kindle

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.