Marketing And Big Data Analytics In Tourism And Events
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Author | : Hashem, Tareq Nael |
Publisher | : IGI Global |
Total Pages | : 313 |
Release | : 2024-05-06 |
Genre | : Business & Economics |
ISBN | : |
Download Marketing and Big Data Analytics in Tourism and Events Book in PDF, Epub and Kindle
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Author | : N. Ayyanathan |
Publisher | : Shanlax Publications |
Total Pages | : 177 |
Release | : |
Genre | : Computers |
ISBN | : 8195088406 |
Download Big Data Analytics for Business Intelligence Book in PDF, Epub and Kindle
To introduce the concepts of Big data Analytics for business intelligence and predictive modeling for SMART tourism product design in the Indian tourism industry. Quantitative literature survey of the contemporary research topics and application of technologies in SMART tourism analytics. To apply the Big Data analytics and Business Intelligence concepts in the Indian tourism industry and discuss the related case studies covering various subtopics of exclusive destination branding and Market intelligence for knowledge discovery. To evolve Big Data strategy for the specific tourism product design and respective data extraction, transformation, and loading data in the Business Intelligence and data mining tools. To create attractive dashboards for SMART tourism application using storyboarding and Human-Computer Interaction techniques. Visualization techniques for descriptive data analytics and business insights. Intelligent Decision support system for Tourism destination choice.
Author | : Zheng Xiang |
Publisher | : Springer |
Total Pages | : 309 |
Release | : 2016-10-12 |
Genre | : Business & Economics |
ISBN | : 3319442635 |
Download Analytics in Smart Tourism Design Book in PDF, Epub and Kindle
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Author | : N. Padmaja |
Publisher | : Emerald Group Publishing |
Total Pages | : 145 |
Release | : 2024-02-22 |
Genre | : Business & Economics |
ISBN | : 1835493386 |
Download Big Data Analytics for the Prediction of Tourist Preferences Worldwide Book in PDF, Epub and Kindle
Big Data Analytics for the Prediction of Tourist Preferences Worldwide explores the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.
Author | : Jacqueline Schmittem |
Publisher | : LIT Verlag |
Total Pages | : 104 |
Release | : 2021-01-04 |
Genre | : Business & Economics |
ISBN | : 3643963343 |
Download Data-driven travel marketing Book in PDF, Epub and Kindle
A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing. Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.
Author | : Craig Hirst |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 241 |
Release | : 2016-11-30 |
Genre | : Business & Economics |
ISBN | : 1910158321 |
Download Marketing Tourism, Events and Food 2nd edition Book in PDF, Epub and Kindle
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
Author | : Ahmet Bulent Ozturk |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 240 |
Release | : 2022-03-31 |
Genre | : Business & Economics |
ISBN | : 1911635492 |
Download Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations Book in PDF, Epub and Kindle
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Author | : Marianna Sigala |
Publisher | : Springer |
Total Pages | : 223 |
Release | : 2019-02-26 |
Genre | : Business & Economics |
ISBN | : 9811363390 |
Download Big Data and Innovation in Tourism, Travel, and Hospitality Book in PDF, Epub and Kindle
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Author | : Birdir, Kemal |
Publisher | : IGI Global |
Total Pages | : 357 |
Release | : 2020-12-04 |
Genre | : Business & Economics |
ISBN | : 1799849554 |
Download Impact of ICTs on Event Management and Marketing Book in PDF, Epub and Kindle
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Author | : Amandeep Singh |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 250 |
Release | : 2022-09-06 |
Genre | : Business & Economics |
ISBN | : 3110733781 |
Download Big Data Book in PDF, Epub and Kindle
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.