Consumer market research handbook
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Total Pages | : 0 |
Release | : 1972 |
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Total Pages | : 0 |
Release | : 1972 |
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Author | : Jie Xu |
Publisher | : iUniverse |
Total Pages | : 204 |
Release | : 2005 |
Genre | : Markedsanalysebranche |
ISBN | : 0595364012 |
The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.
Author | : ESOMAR |
Publisher | : John Wiley & Sons |
Total Pages | : 654 |
Release | : 2008-04-30 |
Genre | : Business & Economics |
ISBN | : 9780470517932 |
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Author | : |
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Total Pages | : 840 |
Release | : 1986 |
Genre | : Marketing research |
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Author | : Robin Birn |
Publisher | : Kogan Page Publishers |
Total Pages | : 626 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780749438654 |
Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.
Author | : Hague |
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Total Pages | : |
Release | : 1992-01-01 |
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ISBN | : 9781749407749 |
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Total Pages | : 306 |
Release | : 2006 |
Genre | : Business & Economics |
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Author | : Paul N Hague |
Publisher | : Kogan Page Publishers |
Total Pages | : 257 |
Release | : 2004-03-03 |
Genre | : Business & Economics |
ISBN | : 0749445947 |
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Author | : Timothy R. Graeff |
Publisher | : Kendall/Hunt Publishing Company |
Total Pages | : 314 |
Release | : 2003-07 |
Genre | : Business & Economics |
ISBN | : 9780757502651 |
Author | : Natalie Mizik |
Publisher | : Edward Elgar Publishing |
Total Pages | : 713 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 1784716758 |
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.