The Marketing Plan for a New Industrial Product
Author | : Hal Halperin Kantor |
Publisher | : |
Total Pages | : 181 |
Release | : 1969 |
Genre | : |
ISBN | : |
Download The Marketing Plan for a New Industrial Product Book in PDF, Epub and Kindle
Download Market Planning For New Industrial Products full books in PDF, epub, and Kindle. Read online free Market Planning For New Industrial Products ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Hal Halperin Kantor |
Publisher | : |
Total Pages | : 181 |
Release | : 1969 |
Genre | : |
ISBN | : |
Author | : Anastasios Alkousakis |
Publisher | : |
Total Pages | : 240 |
Release | : 1972 |
Genre | : New products |
ISBN | : |
Author | : Heikki Juslin |
Publisher | : |
Total Pages | : 616 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert R. Reeder |
Publisher | : Prentice Hall |
Total Pages | : 680 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert D. Hisrich |
Publisher | : |
Total Pages | : 448 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robert D. Hisrich |
Publisher | : Benjamin-Cummings Publishing Company |
Total Pages | : 386 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : Jean Marie Choffray |
Publisher | : New York : Wiley |
Total Pages | : 320 |
Release | : 1980 |
Genre | : Business & Economics |
ISBN | : |
Author | : Erdener Kaynak |
Publisher | : Routledge |
Total Pages | : 244 |
Release | : 2012-11-12 |
Genre | : Business & Economics |
ISBN | : 1136585850 |
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author | : Sushila Rao |
Publisher | : |
Total Pages | : 360 |
Release | : 1977 |
Genre | : Industries |
ISBN | : |
Author | : Frederick E. Webster |
Publisher | : *Ronald Press |
Total Pages | : 352 |
Release | : 1984-08-10 |
Genre | : Business & Economics |
ISBN | : |
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.