Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos

Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos
Author: Bill Gardner
Publisher: Indicia Press
Total Pages: 0
Release: 2017-09-10
Genre: Art
ISBN: 9781543909586
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Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.

Logolounge Book 14

Logolounge Book 14
Author: BILL. GARDNER
Publisher:
Total Pages: 0
Release: 2024-05-24
Genre: Art
ISBN:
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We're at fourteen books and counting! This 14th edition of the bestselling LogoLounge book series features fresh and highly crafted logo designs created all over the globe, from large international graphic design companies to freelance designers. Curated by ten of the top design experts in the business, this volume is sure to give you some much-needed inspiration for your next logo project.

LogoLounge 5

LogoLounge 5
Author: Bill Gardner
Publisher: Rockport Publishers
Total Pages: 192
Release: 2009-07-01
Genre: Design
ISBN: 1616736224
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DIVThe fifth volume in the best-selling LogoLounge series brings together an exciting collection of 2,000 totally new logos from designers worldwide submitted to LogoLounge.com, the largest collection of logo designs in the world. The front of the book contains an inspiring series of articles, featuring top-notch design work from such world design leaders as Lippincott, Felix Sockwell, Fragile, Cato Purnell, Chermayeff & Geismar, Mattson Creative, Moving Brands, Origin Communications, and Hulsbosch. The second part of the book contains 2,000 logos logically organized by category (typography, crests, people, mythology, nature, sports, and so on), plus additional articles on the latest work by Interbrand, Design Ranch, Von Glitschka, Landor and more. /div

LogoLounge

LogoLounge
Author: Bill Gardner
Publisher: Rockport Publishers
Total Pages: 194
Release: 2004-09-01
Genre: Design
ISBN: 1610601750
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This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.

Designing Logos

Designing Logos
Author: Jack Gernsheimer
Publisher: Simon and Schuster
Total Pages: 312
Release: 2010-02-23
Genre: Design
ISBN: 1581157517
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How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

Really Good Logos Explained

Really Good Logos Explained
Author: Margo Chase
Publisher: Rockport Publishers
Total Pages: 288
Release: 2008-05-01
Genre: Design
ISBN: 161673891X
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A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

LogoLounge 12

LogoLounge 12
Author: Bill Gardner
Publisher: Bookbaby
Total Pages: 224
Release: 2021-01-05
Genre: Corporate image
ISBN: 9781098348632
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The twelfth book in the LogoLounge series celebrates the latest in expert identity work by notable designers and up-and-coming talents from around the world. This far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.

LogoLounge 4

LogoLounge 4
Author: Bill Gardner
Publisher: Rockport Publishers
Total Pages: 192
Release: 2010-01-01
Genre: Design
ISBN: 1616738871
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Now in paperback, this fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book delivers insightful articles on high-profile projects created by top international design names, including Pentagram, Siegel+Gale, Jager Di Paola Kemp, Hesse Design, and Interbrand. The second part of the book contains 2,000 logos organized for easy reference by category (typography, people, mythology, nature, sports, etc.), as well as additional articles on recent designs by Gardner Design, Tompert Design, Karl Design, Hybrid Design, Iconologic, and Hugonaut.

Smashing Logo Design

Smashing Logo Design
Author: Gareth Hardy
Publisher: John Wiley & Sons
Total Pages: 597
Release: 2011-05-12
Genre: Computers
ISBN: 1119993563
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The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Logo Design Love

Logo Design Love
Author: David Airey
Publisher: Pearson Education
Total Pages: 241
Release: 2015
Genre: Art
ISBN: 0321985206
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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.