Lighting Design for Commercial Portrait Photography

Lighting Design for Commercial Portrait Photography
Author: Jennifer Emery
Publisher: Amherst Media
Total Pages: 127
Release: 2015-05-18
Genre: Photography
ISBN: 1608958973

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Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

Lighting Design for Commercial Portrait Photography

Lighting Design for Commercial Portrait Photography
Author: Jennifer Emery
Publisher: Amherst Media
Total Pages: 128
Release: 2015-06-09
Genre: Photography
ISBN: 1608958957

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Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

Light and Shadow

Light and Shadow
Author: Tony Corbell
Publisher: Amherst Media
Total Pages: 128
Release: 2017-01-10
Genre: Photography
ISBN: 1682031403

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Studio lighting offers portrait photographers unlimited creative control. Mastering its use requires a specific skill set, however. Fortunately, portrait photography legend Tony Corbell is up to the task of showing readers how to harness its full power. He sets a foundation for mastering the use of strobes and continuous lighting sources (LEDs, tungsten lights, and fluorescent sources), creating effective lighting setups (with the aid of detailed, yet simple-to-understand diagrams), metering and adjusting the light, correcting color imbalances, softening harsh shadows, and more. He also introduces readers to the proper use of standard photographic modifiers -- softboxes, umbrellas, octoboxes, beauty dishes, and other tools -- so that they can sculpt their every portrait subject with incredibly flattering light. This book is filled with over 150 inspiring and instructive images from a true master of the craft. In these pages, readers will learn step-by-step instructions for mastering the many critical concepts one must understand to gain mastery over light. Armed with simple strategies for studio lighting, readers can repeatedly re-create Corbell's award-winning portrait lighting looks with their own clients.

50 Lighting Setups for Portrait Photographers

50 Lighting Setups for Portrait Photographers
Author: Steven H Begleiter
Publisher: Amherst Media
Total Pages: 160
Release: 2014-12-26
Genre: Photography
ISBN: 1608954889

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This cookbook-style guide to portrait lighting contains all the ingredients necessary for a successful photo shoot. With 60 two-page spreads highlighting the techniques used to create stunning portraits alongside the portraits themselves, aspiring photographers will have a clear sense of both the "how" and the "why" of good lighting. Difficult questions such as How can I downplay a double chin and dark shadows under the eyes? and How can I produce a soft, romantic feel in a woman's portrait? Are addressed and resolved in this no-nonsense guide to good lighting.

Lighting & Design for Portrait Photography

Lighting & Design for Portrait Photography
Author: Neil van Niekerk
Publisher: Amherst Media
Total Pages: 318
Release: 2014-11-17
Genre: Photography
ISBN: 1608958175

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Some photographers make portraits that we can’t take our eyes off of. These images create mood, evoke emotion, and pique our curiosity. They have that certain something that other portraits seem to lack. These rare images are memorable—the kind of shots that clients want and photographers strive to emulate. These portraits are technically precise and have style. Neil van Niekerk is a big name in the portrait and wedding photography industry. His masterful photographs get a reaction, and he’s devoted to helping others create compelling portraits for their clients. In this book, van Niekerk shows readers strategies for creating a wide range of portrait looks (romantic, fun, sweet, dramatic, glamorous, or moody) in lackluster, middle-of-nowhere locales, small home studios, big expanses, and even on rooftops. Starting with traditional lighting and posing strategies and moving through “spicier” varieties, he shows readers how integrating specialized lighting (rim lighting, backlighting, flare, and low-key lighting—using natural light and artificial sources) and compositional approaches (shallow depth of field, lens compression, and unorthodox perspectives) into their creative approach can allow them to take full creative control over their portrait-taking process so that they’re able to deliver incredible shots of their clients in any photographic conditions.

Portrait Lighting for Digital Photographers

Portrait Lighting for Digital Photographers
Author: Stephen Dantzig
Publisher: Amherst Media
Total Pages: 272
Release: 2009-11-01
Genre: Photography
ISBN: 1584284366

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The fundamentals of exposure and the essentials of lighting are explored in this photography reference that uses progressive images from portrait sessions as its basis of explanation. Starting with how light is perceived differently by the camera than the human eye, this resource clarifies the more complicated laws that govern light, breaking the rules down with clear, effective examples. Various light sources are investigated—from simple sunlight to advanced professional and studio systems—as well as the types of lighting units used at different times during the sessions. By adding or modifying one light at a time, a sequence of images shows how the desired effect was achieved, offering photographers step-by-step troubleshooting tips. Concise text paired with photo examples offer any portrait photographer the techniques needed to create perfectly lit images.

The Dramatic Portrait

The Dramatic Portrait
Author: Chris Knight
Publisher: Rocky Nook, Inc.
Total Pages: 351
Release: 2017-07-13
Genre: Photography
ISBN: 1681982161

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Without light, there is no photograph. As almost every photographer knows, the word “photograph” has its roots in two Greek words that, together, mean “drawing with light.” But what is less commonly acknowledged and understood is the role that shadow plays in creating striking, expressive imagery, especially in portraiture. It is through deft, nuanced use of both light and shadow that you can move beyond shooting simply ordinary, competent headshots into the realm of creating dramatic portraiture that can so powerfully convey a subject’s inner essence, communicate a personal narrative, and express your photographic vision.

In The Dramatic Portrait: The Art of Crafting Light and Shadow, Chris Knight addresses portraiture with a unique approach to both light and shadow that allows you to improve and elevate your own portraiture. He begins with the history of portraiture, from the early work of Egyptians and Greeks to the sublime treatment of light and subject by artists such as Caravaggio, Rembrandt, and Vermeer. Chris then dives into a deep, hands-on exploration of light, shadow, and portraiture, offering numerous lessons and takeaways. He covers:

    • The qualities of light: hard, soft, and the spectrum in between
    • The relationships between light, subject, and background, and how to control them
    • Lighting patterns such as Paramount, Rembrandt, loop, and split
    • Lighting ratios and how they affect contrast in your image
    • Equipment: from big and small modifiers to grids, snoots, barn doors, flags, and gels
    • Multiple setups for portrait shoots, including those that utilize one, two, and three lights
    • How color contributes to drama and mood, eliciting an emotional response from the viewer
    • How to approach styling your portrait, from wardrobe to background
    • The post-processing workflow, including developing the RAW file, maximizing contrast, color grading, retouching, and dodging and burning for heightened drama and effect
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    • How all of these elements culminate to help you define your personal style and create your own narrative

50 Lighting Setups for Portrait Photographers

50 Lighting Setups for Portrait Photographers
Author: Steven H Begleiter
Publisher: Amherst Media
Total Pages: 161
Release: 2014-12-26
Genre: Photography
ISBN: 1608954900

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This cookbook-style guide to portrait lighting contains all the ingredients necessary for a successful photo shoot. With 60 two-page spreads highlighting the techniques used to create stunning portraits alongside the portraits themselves, aspiring photographers will have a clear sense of both the "how" and the "why" of good lighting. Difficult questions such as How can I downplay a double chin and dark shadows under the eyes? and How can I produce a soft, romantic feel in a woman's portrait? Are addressed and resolved in this no-nonsense guide to good lighting.

Step-by-Step Lighting for Outdoor Portrait Photography

Step-by-Step Lighting for Outdoor Portrait Photography
Author: Jeff Smith
Publisher: Amherst Media
Total Pages: 128
Release: 2014-04-15
Genre: Photography
ISBN: 1608957047

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There are many aspects to professional photography: composition, camera angles, exposure, color balance, posing, and lighting— just to name a few. However, while each of these aspects of photography is important in the creation of a professional portrait, lighting presents a special challenge that is part art and part science. When the two come together effectively, the results are stunning; when any one aspect of the recipe falls short, the result is a poor exposure or a downright unflattering look. On the artistic side of the scale, lighting is one of the primary tools for setting the mood of the portrait. It can communicate a sense of bright, airy ease or sharp, dramatic tension—or anything in between. Determining what look is right for the client (and for their intended use of the resulting portraits) is a key decision. From there, the photographer can begin to use light to sculpt the subject’s features, minimizing problem areas or accentuating the subject’s best features through the selection of light modifiers and the positioning of the lights themselves. Moving to the technical side, outdoor lighting present particular challenges—but also some significant advantages. Outdoors, photographers shoot at least partially with natural light. While this is (most of the day) an abundant light source, it is largely out of the control of the photographer. The light can change from moment to moment as clouds pass between the earth and sun. It also changes continually throughout the day as the sun moves across the sky. Since he can’t completely control the light, the photographer must be prepared to adapt his subject’s pose and position to create flattering results with the light as-is. Alternately, the photographer can “tweak” the lighting by augmenting the sunlight with flash or reflectors—or even softening it, using scrim or other diffusers. (Of course, this leaves another major concern: the background. Even if the light on the subject can be perfected, rarely can the photographer also control the light on an area as large as the background—making it a major concern in the process of posing and lighting.) So, given all this, why would any photographer choose to make portraits outside? One advantage is that the lighting and scenes are free—making outdoor photography a great starting point for those entering the field. Even established studios, however, have found that clients simply like the natural, timeless look of outdoor portraits. This makes them strong sellers. Additionally, most portrait subjects are more at ease in natural light than when seated in front of bright, noisy studio-flash units—and relaxed subjects translate into better expressions, and better overall portraits. In this book, Smith takes you through the process or lighting outdoor portraits from start to finish, covering both the artistic and technical aspects of achieving success. Short one- or two-page lessons are amply illustrated to guide the reader through each phase. In many cases, before and after images—or image sequences showing variations and alternative approaches—are presented to facilitate learning. Readers are encouraged to have this book with them during practice sessions and work on replicating or refining the provided examples, creating a self-study course in the art of lighting for outdoor portrait photography.

Wes Kroninger's Lighting Design Techniques for Digital Photographers

Wes Kroninger's Lighting Design Techniques for Digital Photographers
Author: Wes Kroninger
Publisher: Amherst Media, Inc
Total Pages: 0
Release: 2011
Genre: Photography
ISBN: 9781608952540

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In Wes Kroninger's Lighting, Kroninger presents strategies that will help all photographers who create images of people - whether they are models or not - to bring out the beauty in their subjects. Drawing on his wide experience as a portrait, commercial and editorial photographer, Kroninger shows that the once diverse lighting techniques required to succeed in these diverse areas of photography have evolved into a combined skill set.