The Power of Licensing

The Power of Licensing
Author: Michael Stone
Publisher:
Total Pages: 374
Release: 2018-10-07
Genre: Law
ISBN: 9781641051644

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As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.

Content Licensing

Content Licensing
Author: Michael Upshall
Publisher: Elsevier
Total Pages: 259
Release: 2014-01-23
Genre: Language Arts & Disciplines
ISBN: 1780632142

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Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives. Practical tips for cost-effective licensing Guidance on how to ensure the most effective use is made of electronic resources Invaluable for publishers, libraries and distributors

Special Libraries

Special Libraries
Author:
Publisher:
Total Pages: 714
Release: 1922
Genre: Libraries
ISBN:

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Most vols. include Proceedings of the Special Libraries Association.

Licensing Digital Content

Licensing Digital Content
Author: Lesley Ellen Harris
Publisher: American Library Association
Total Pages: 185
Release: 2009-06
Genre: Computers
ISBN: 0838909922

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Provides an overview of issues surrounding electronic media access licenses for librarians.

The Legal News

The Legal News
Author: James Kirby
Publisher:
Total Pages: 448
Release: 1883
Genre: Law
ISBN:

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State and Provincial Licensing Systems

State and Provincial Licensing Systems
Author: United States. National Highway Traffic Safety Administration
Publisher:
Total Pages: 184
Release: 1990
Genre: Drivers' licenses
ISBN:

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Fourth Estate

Fourth Estate
Author:
Publisher:
Total Pages: 996
Release: 1918
Genre: Journalism
ISBN:

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Configuring the Field of Character and Entertainment Licensing

Configuring the Field of Character and Entertainment Licensing
Author: Avi Santo
Publisher: Taylor & Francis
Total Pages: 288
Release: 2022-12-23
Genre: Business & Economics
ISBN: 1000814246

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This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry’s operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field’s occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures.

Licensing Best Practices

Licensing Best Practices
Author: Robert Goldscheider
Publisher: John Wiley & Sons
Total Pages: 312
Release: 2006-03-31
Genre: Law
ISBN: 0471740675

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"The LESI Guide to Licensing Best Practices, to which I was proud to contribute, has found solid acceptance in the international licensing community. The new volume of Licensing Best Practices maintains this high standard. It was designed to be complementary to its predecessor and broadens the scope of the scholarship. Standing alone, Licensing Best Practices is a valuable source of contemporary information. In combination with The LESI Guide to Licensing Best Practices, we have a very valuable source of insights and practical knowledge." —Heinz Goddar Partner Boehmert & Boehmert "Few if any other intellectual property references lay the required geographic foundation for the scientific, business, and legal issues presented. Goldscheider and Gordon demonstrate that tech transfer occurs in a global arena. The book lives up to its title: Licensing Best Practices." —James E. Malackowski President & CEO, Ocean Tomo, LLC past president, LES-USA & Canada An invaluable complement to the field's acclaimed book on licensing best practices Spanning the globe, from Scandinavia to Japan and Mexico to Korea, Licensing Best Practices provides a comprehensive and user-friendly resource for professionals in licensing and technology management. Featuring contributions from some of the most highly regarded LESI professionals, this definitive guide includes detailed discussions on some of the hottest topics in licensing, including: Licensing and Technology Transfer to China Software Licensing as a Driver of the Indian Economy Secrets of Successful Dealmaking in Asia Licensing in Scandinavia-Home of Entrepreneurial Inventors, Industrialists, and Philanthropists Global Innovation and Licensing Opportunities on the Internet Energy and Environment Driving Technology and Licensing Licensing Nanotechnology Assuring Royalty Compliance in High Technology Licensing Intellectual Property Allocation Strategies in Joint Ventures Applications of Game Theory to IP Royalty Negotiations