The Leo Burnett Book of Advertising
Author | : Simon Broadbent |
Publisher | : Vintage |
Total Pages | : 216 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Simon Broadbent |
Publisher | : Vintage |
Total Pages | : 216 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Leo Burnett Company |
Publisher | : Triumph Books (IL) |
Total Pages | : 528 |
Release | : 1994 |
Genre | : Advertising |
ISBN | : |
Author | : Eric Chaisson |
Publisher | : Harvard University Press |
Total Pages | : 430 |
Release | : 1998 |
Genre | : Nature |
ISBN | : 9780674412552 |
The Hubble Space Telescope is the largest, most complex, and most powerful observatory ever deployed in space. Now Eric Chaisson, the senior scientist on the HST project, tells the inside story of the much heralded mission to fix the telescope. Copyright © Libri GmbH. All rights reserved.
Author | : Tom Bernardin |
Publisher | : powerHouse Books |
Total Pages | : 244 |
Release | : 2010 |
Genre | : Business & Economics |
ISBN | : 1576875490 |
Leo Burnett is one of the world's most successful advertising agencies, responsible for countless enduring ideas and creative campaigns. HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.
Author | : Joan Kufrin |
Publisher | : |
Total Pages | : 284 |
Release | : 1995 |
Genre | : Advertising executives |
ISBN | : |
Author | : David Airey |
Publisher | : Rockport Publishers |
Total Pages | : 291 |
Release | : 2019-01-22 |
Genre | : Design |
ISBN | : 1631595946 |
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author | : Denis Higgins |
Publisher | : McGraw Hill Professional |
Total Pages | : 125 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780071410939 |
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
Author | : Grace Avellana Villamora |
Publisher | : Information Today, Inc. |
Total Pages | : 260 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780910965637 |
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Author | : Leo Burnett Company |
Publisher | : |
Total Pages | : 56 |
Release | : 197? |
Genre | : Advertising |
ISBN | : |
Author | : Jeff Rosenblum |
Publisher | : powerHouse Books |
Total Pages | : 128 |
Release | : 2017-11-14 |
Genre | : Business & Economics |
ISBN | : 157687883X |
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.