Lean for Sales

Lean for Sales
Author: Sean Gillespie
Publisher: CRC Press
Total Pages: 196
Release: 2016-02-25
Genre: Business & Economics
ISBN: 1482253151
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This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sa

Lean Selling

Lean Selling
Author: Robert J. Pryor
Publisher: AuthorHouse
Total Pages: 220
Release: 2015-01-29
Genre: Business & Economics
ISBN: 1496955528
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Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.” Al Davidson President, Strategic Sales & Marketing, Inc. “Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A-Players.’ Too many sales books focus on trying to change a salesperson’s behavior to achieve this. Robert Pryor’s book focuses on defining a sales process to yield consistent sales results for your company’s product or solution. Lean Selling provides the tools you require to define then refine your sales process as market and competitive conditions change. The end result is achieving both predictable sales and customer satisfaction.” Craig Jack Former Managing Client Partner, Verizon Enterprise Solutions Former Managing Director, KPMG Consulting “Robert Pryor has written a book on a subject already covered by tons of books over the years but managed to give it a twist that makes it very engaging and relevant. The book is well written, insightful, and timely; the emergence of internet commerce has had a profound impact on the sales profession as we know it.” Ake Persson Retired CEO, Ericsson Wireless Communications, Inc. “Lean Selling, by Robert Pryor, really woke me up to how complacent some of us are about our sales processes, and how that complacency connects directly to those sub-optimal results. It’s a ‘must read.’ ” J. Jeffrey Campbell Brinker Executive in Residence and Director, Master of Science Program, San Diego State University School of Hospitality & Tourism Former Chairman and CEO, Burger King Corporation “Lean Selling? I love it. I’ve been using lean principles with my inside sales organization for a year now to improve customer fit and the buyer experience. The result has been astronomical growth in sales for my company. Kevin Gaither Vice president of Inside Sales, ZipRecruiter, Inc. President, Los Angeles Chapter of the American Association of Inside Sales Professionals Complete quotations start on page 1 of this book.

Introduction to Lean Sales

Introduction to Lean Sales
Author: IntroBooks
Publisher: IntroBooks
Total Pages: 28
Release: 2016-01-19
Genre: Business & Economics
ISBN: 1523421886
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Your entire business is lean. Does that entire include the sales department? No? Well, you need to gear up and bring lean methodology to your sales team soon in order to make your business more prosperous. Many industrialists believe that sales team does not require lean principles, but if your whole firm is working together under one mantra, why keep the sales one deprived of it? This book comprises of total five chapters which guides you step by step about lean sales. This is very much suitable for industrialists who are left with the only sales team to go lean. This book isn't too lengthy or hard to comprehend. In fact, it is a comprehensive series, which is not only short but very easy to understand too. It discusses the following topics listed in bullet form: The selling crisis The basics What is lean selling How come a sale is different from other lean departments? How to make Lean Six Sigma works in sales? Example from real life Different projects Top ten secrets of lean sales The need of “lean thinking” in sales department Read out the details of these topics and at the end, you will yourself realize that you have learned enough to implement lean ideology to your sales department. This is a complete guide which provides you with sufficient context to make you knowledgeable about lean sales. Read on and you won’t regret! *************************** IntroBooks delivers up to the minute information covering everything on a topic in only one hour of reading. This book is written to give essential information in a straight-to-the-point, easy to read format. We have cut out technical jargon, waffle and unnecessary filler to ensure you get the essential information you need to achieve your goals with confidence.

Ultra Lean Sales

Ultra Lean Sales
Author: Antti Leijala
Publisher: BoD - Books on Demand
Total Pages: 122
Release: 2019-10-04
Genre: Political Science
ISBN: 9528017819
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Whether you are a small-town entrepreneur or a large international organisation, Ultra Lean Sales offers a new way of sales for all companies. Ultra Lean Sales offers a solution for three discontinuities which happen at the same time: 1) the buying behaviours of customers are changing fast, 2) the analytic tools are developing and becoming one with artificial intelligence, and 3) Lean methods are also used in the improvement of sales processes, in addition to production and service processes. The only certain thing is the speed of change! In the center of everything is continuous learning and credible analyzing of root causes. How can we learn from won/lost offers and mistakes made in previous offers and utilize the analyzed information we have in order to improve the offer win rate? In short, Ultra Lean Sales answers the following questions: 1) How do I win an offer? 2) How do I learn from offers that were lost? 3) How do I eliminate my weaknesses? 4) How do I stand out from my competitors? In order for you to make a winning offer, you need to learn from other similar offers - in real-time. This is possible with Lean sales by utilizing the specialised Ultra Lean Sales dashboard. In addition to independent reading, this book is also used as learning material in Ultra Lean Sales training courses. More information about the training and e-learning opportunities can be found at: www.ultraleanbusiness.com. "If we adopt a discipline and provide accurate information, Ultra Lean Sales will have substantial impact (A Harvard Case)" comments Vatche Beujekian, customer team head, Nokia.

Lean B2B

Lean B2B
Author: Étienne Garbugli
Publisher: Étienne Garbugli
Total Pages: 225
Release: 2022-03-22
Genre: Business & Economics
ISBN: 1778074006
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Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Lean Sales and Marketing

Lean Sales and Marketing
Author: Ade Asefeso MCIPS MBA
Publisher: AA Global Sourcing Ltd
Total Pages: 119
Release: 2013-04-08
Genre: Business & Economics
ISBN: 1291380000
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When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.

Lean Retail and Wholesale

Lean Retail and Wholesale
Author: Paul Myerson
Publisher: McGraw Hill Professional
Total Pages: 337
Release: 2014-05-13
Genre: Business & Economics
ISBN: 0071829865
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Best practices for implementing Lean techniques in retail and wholesale “Essential reading for those who want to learn how Lean provides a competitive edge in today’s fast-paced, multi-channel, and cost-conscious environment.” --Mark Temkin, Director, Demand Planning, Barnes & Noble, Inc. “Provides an enlightening perspective on the applications of Lean principles to the increasingly challenging worlds of the retail and wholesale sectors.” --Professor C. John Langley, Jr., Penn State University Featuring real-world case studies, this practical, streamlined guide reveals how utilize a comprehensive Lean methodology throughout retail and wholesale businesses to reduce costs and improve productivity, quality, customer service, and profitability. Lean Retail and Wholesale examines Lean opportunities from the viewpoint of retail strategy, merchandise management, and store and distribution operations and provides a holistic, systematic approach for identifying and eliminating non-value-added activities. The Lean techniques presented can be applied to traditional brick-and-mortar wholesalers and retailers as well as e-businesses. Coverage includes: Using Lean as a tool to survive and thrive in retail and wholesale (R)evolution of retail--from the general store to e-commerce The Lean journey from goods to services Lean retail and wholesale: early signs of promise Basic Lean concepts and tools: building a solid foundation Advanced Lean concepts and tools: K.I.S.S. (keep it simple and straightforward) Retail strategy: sales and marketing, location, human resources management, IT, supply chain management, and customer relationship management Merchandise management: planning, buying, pricing, and communications Store operations management Lean retail and wholesale distribution Lean assessments and value stream mapping Leadership, culture, teams, and training Partnering, outsourcing, import, technology, and Six Sigma Critical thinking and continuous improvement: methodology, education, training, and analytics Defining and measuring success—measurements and current statistics The road ahead: thoughts and suggestions on the future of Lean in retail and wholesale

Sales and Marketing the Six Sigma Way

Sales and Marketing the Six Sigma Way
Author: Michael Webb
Publisher:
Total Pages: 320
Release: 2013-01-09
Genre:
ISBN: 9780615751887
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Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will:* Find out why "the usual fixes" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results* See the pitfalls that await the unwary when applying process improvement in sales* Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.

Lean AI

Lean AI
Author: Lomit Patel
Publisher: "O'Reilly Media, Inc."
Total Pages: 213
Release: 2020-01-30
Genre: Business & Economics
ISBN: 1492059269
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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

The Lean Product Playbook

The Lean Product Playbook
Author: Dan Olsen
Publisher: John Wiley & Sons
Total Pages: 336
Release: 2015-05-21
Genre: Business & Economics
ISBN: 1118961021
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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.