La Presencia De Las Marcas Y La Comunicacion Comercial En Los Informativos De Television
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Author | : |
Publisher | : |
Total Pages | : 153 |
Release | : 2010 |
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Download La presencia de las marcas y la comunicación comercial en los informativos de televisión Book in PDF, Epub and Kindle
Author | : Elena Fernández Blanco |
Publisher | : |
Total Pages | : 189 |
Release | : 2007 |
Genre | : |
ISBN | : 9788466578745 |
Download Publicidad o información? Book in PDF, Epub and Kindle
Author | : Crystal Abidin |
Publisher | : Emerald Group Publishing |
Total Pages | : 201 |
Release | : 2018-11-19 |
Genre | : Social Science |
ISBN | : 1787567508 |
Download Microcelebrity Around the Globe Book in PDF, Epub and Kindle
This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
Author | : Claudia Elena Stoian |
Publisher | : |
Total Pages | : 0 |
Release | : 2015 |
Genre | : Culture and tourism |
ISBN | : 9781443882194 |
Download The Discourse of Tourism and National Heritage Book in PDF, Epub and Kindle
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites â " institutional and commercial â " from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Author | : Jorge Eliécer Ruiz |
Publisher | : |
Total Pages | : 108 |
Release | : 1977 |
Genre | : Art and state |
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Download Cultural Policy in Colombia Book in PDF, Epub and Kindle
Author | : Robert G. Picard |
Publisher | : Fordham Univ Press |
Total Pages | : 286 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0823232565 |
Download The Economics and Financing of Media Companies Book in PDF, Epub and Kindle
This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.
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Publisher | : |
Total Pages | : 16 |
Release | : 2008 |
Genre | : Children |
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Download Child Abduction Response Plan Book in PDF, Epub and Kindle
Author | : Fernando M. Reimers |
Publisher | : Springer Nature |
Total Pages | : 352 |
Release | : 2022 |
Genre | : COVID-19 Pandemic, 2020- |
ISBN | : 3030821595 |
Download University and School Collaborations During a Pandemic Book in PDF, Epub and Kindle
Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Author | : Greg Wilson |
Publisher | : CRC Press |
Total Pages | : 250 |
Release | : 2019-10-08 |
Genre | : Computers |
ISBN | : 1000728153 |
Download Teaching Tech Together Book in PDF, Epub and Kindle
Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.
Author | : John H. McManus |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 264 |
Release | : 1994-04-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780803952539 |
Download Market-Driven Journalism Book in PDF, Epub and Kindle
This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.