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| Author | : Frank I. Luntz |
| Publisher | : |
| Total Pages | : 456 |
| Release | : 2011-03 |
| Genre | : Education |
| ISBN | : 9788499700045 |
| Author | : Dr. Frank Luntz |
| Publisher | : Hachette Books |
| Total Pages | : 438 |
| Release | : 2007-01-02 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1401385745 |
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
| Author | : Frank I. Luntz |
| Publisher | : |
| Total Pages | : 324 |
| Release | : 2007 |
| Genre | : Communication in politics |
| ISBN | : 9781606711323 |
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
| Author | : Frank Luntz |
| Publisher | : |
| Total Pages | : |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
GetAbstract Summary: Get the key points from this book in less than 10 minutes. This book's readability says a lot about the power of author Frank Luntz's advice on communicating. The text flows, usually matching actions with concepts. For instance, Luntz repeats how important it is to repeat your message. He uses simple language to illustrate the importance of simple language, and so on. What's more, the book is entertaining. Luntz has been involved in major media campaigns with key American products and politicians, and his story about demonstrating an important principle to the Senate is hypnotic. The caveat is that such stories sometimes seem boastful and end up being off-putting when they are clearly meant to be engaging.
| Author | : Frank Luntz |
| Publisher | : Hyperion Books |
| Total Pages | : 267 |
| Release | : 2014-07-01 |
| Genre | : BUSINESS & ECONOMICS |
| ISBN | : 9780316408561 |
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
| Author | : Salomon Michan |
| Publisher | : |
| Total Pages | : 288 |
| Release | : 2019-12-23 |
| Genre | : |
| ISBN | : 9781650082752 |
Lo que nos define como seres humanos es nuestra capacidad de hablar.Siempre que nos preocupemos por cuidar lo que hablamos, cómo y cuándo lo hablamos, etc., estaremos dando más sentido a nuestra humanidad.Quien no sabe utilizar este poder del habla que nos dio el Todopoderoso y lo usa para mentir, insultar, hablar lashón hará (maledicencia), etc., realmente se rebaja al nivel de cualquier otra criatura, menos el del ser humano.Al usar para mal nuestras palabras, éstas no solamente no cumplen su propósito, sino que en ese momento hubiera sido mejor no haber tenido ese gran poder, y ser como un animal que simplemente no puede hablar y, por esto mismo, no puede avergonzar, dañar, herir y mucho más...Si Dios nos dio ese poder solamente a los humanos, los cuales tenemos mucha más inteligencia y raciocinio que los animales, ¡seguramente fue para que pensemos antes de hablar!
| Author | : Jesse Luis Angm |
| Publisher | : |
| Total Pages | : 62 |
| Release | : 2019-08-11 |
| Genre | : |
| ISBN | : 9781089784715 |
Este libro es sencillo y muy pr�ctico, con ejemplos y con razonamientos, que har�n que sin darte cuenta, entender�s que las palabras tienen un poder infinito que todos hemos ignorado por mucho tiempo, cuando entendamos y hablemos con el poder de la palabra, influiremos en todas las personas que nos rodean, creyendo que tu vida cambiar�, de la misma forma, que utilices tu fe depositada en tus palabras, tu mundo pasar� a otro nivel supera humano, porque todo lo que digas ser� hecho porque las palabras tienen poder.
| Author | : Joyce Meyer |
| Publisher | : Hachette UK |
| Total Pages | : 160 |
| Release | : 2015-12-01 |
| Genre | : Religion |
| ISBN | : 1455532398 |
Joyce Meyer, # 1 New York Times bestselling author, helps readers tap into the life-changing power of positive words and prayer to overcome everyday problems inPower Words. Developing the habit of speaking God's Word will unlock the power of transformation in readers' lives. In this compact derivative of her bestselling book, Me and My Big Mouth, Joyce Meyer draws from personal experience and Scripture to illustrate how prayer and positive words can be used to overcome every challenge that stands in the way of fulfillment. Joyce teaches readers how to stop talking idly about their problems and use God's Power Words to defeat them.
| Author | : Daniela Rivera Zacarías |
| Publisher | : |
| Total Pages | : |
| Release | : 2019 |
| Genre | : Conduct of life |
| ISBN | : 9786073184908 |
| Author | : Joyce Meyer |
| Publisher | : |
| Total Pages | : |
| Release | : 2014 |
| Genre | : Religion |
| ISBN | : 9781455528172 |
#1 New York Times bestselling author Joyce Meyer discusses the importance of words in CHANGE YOUR WORDS, CHANGE YOUR LIFE: "Words are a big deal. They are containers for power, and we have to decide what kind of power we want our words to carry. ... I believe that our words can increase or decrease our level of joy. They can affect the answers to our prayers and have a positive or negative effect on our future. ... One might say that our words are a movie screen that reveals what we have been thinking and the attitudes we have." Building on the premises of her bestselling books, Power Thoughts and Living Beyond Your Feelings, Joyce examines how we use words-the vehicles that convey our thoughts and emotions-and provides a series of guidelines for cultivating talk that is constructive, healthy, healing, and used for good results. Topics include: -The Impact of Words -How to Tame Your Tongue -How to be Happy -When to talk and when not to talk -Speaking Faith and Not Fear -The Corrosion of Complaints -Do you really have to give your opinion' -The importance of keeping your word -The power of speaking God's word -How to have a smart mouth In "A Dictionary of God's Word" at the end of the book, Joyce provides dozens of scripture verses, arranged by topic, and recommends that we read them aloud to strengthen our vocabulary of healing words.
