La economía Long Tail

La economía Long Tail
Author: Chris Anderson
Publisher: Ediciones Urano
Total Pages: 0
Release: 2007
Genre: Business & Economics
ISBN: 9788493464264

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Con la llegada de Internet, un nuevo fen&ómeno invade el mercado, la industria y la sociedad. Se trata de la "larga cola", t&érmino acu&ñado por Chris Anderson y que resuena ya en los medios de comunicaci&ón de todo el mundo. La "larga cola" es la tendencia por la cual, gracias a la tecnolog&ía, el mercado de masas se est&á conviertiendo en un mercado de nichos: por primera vez en la sociedad de consumo, la venta de peque&ñas cantidades es rentable. Y para el autor de este libro, esta novedad marcar&á la industria en un futuro muy pr&óximo: en el siglo XXI, dominar&á el mercado quien sea capaz de acaparar las ventas minoritarias, esa larga cola que se extiende detr&ás de los hits casi hasta el infinito. El analista Chris Anderson nos ofrece el estudio m&ás completo de una realidad que ya est&á aqu&í gracias a empresas como Google, Amazon o Rhapsody. Una obra de rabiosa actualidad esencial para empresarios, economistas y para todo aquel que quiera comprender el alcance de este fen&ómeno y sus implicaciones.

La economía Long Tail : de los mercados de masas al triunfo de lo minoritario

La economía Long Tail : de los mercados de masas al triunfo de lo minoritario
Author: Chris Anderson
Publisher:
Total Pages: 384
Release: 2009-03
Genre: Business & Economics
ISBN: 9788492452316

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Con la llegada de Internet, un nuevo fen&ómeno invade el mercado, la industria y la sociedad. Se trata de la "larga cola", t&érmino acu&ñado por Chris Anderson y que resuena ya en los medios de comunicaci&ón de todo el mundo. La "larga cola" es la tendencia por la cual, gracias a la tecnolog&ía, el mercado de masas se est&á conviertiendo en un mercado de nichos: por primera vez en la sociedad de consumo, la venta de peque&ñas cantidades es rentable. Y para el autor de este libro, esta novedad marcar&á la industria en un futuro muy pr&óximo: en el siglo XXI, dominar&á el mercado quien sea capaz de acaparar las ventas minoritarias, esa larga cola que se extiende detr&ás de los hits casi hasta el infinito. El analista Chris Anderson nos ofrece el estudio m&ás completo de una realidad que ya est&á aqu&í gracias a empresas como Google, Amazon o Rhapsody. Una obra de rabiosa actualidad esencial para empresarios, economistas y para todo aquel que quiera comprender el alcance de este fen&ómeno y sus implicaciones.

Trabajar en la era digital (2a edici¢n)

Trabajar en la era digital (2a edici¢n)
Author: Luis Lombardero
Publisher: Editorial Almuzara
Total Pages: 578
Release: 2015
Genre: Business & Economics
ISBN: 8483561034

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Marketing cinematográfico

Marketing cinematográfico
Author: Elena Neira
Publisher: Editorial UOC
Total Pages: 111
Release: 2015-01-01
Genre: Business & Economics
ISBN: 8491160477

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Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.

Social E-Enterprise: Value Creation through ICT

Social E-Enterprise: Value Creation through ICT
Author: Torres-Coronas, Teresa
Publisher: IGI Global
Total Pages: 343
Release: 2012-12-31
Genre: Business & Economics
ISBN: 1466626984

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As the importance of the social sector has increased in recent years, utilizing social enterprise aids in the development of knowledge, research, and practices in order to achieve an organizations’ goals. Therefore, an understanding of ICT implementation in regards to social enterprise is crucial for effectiveness. Social E-Enterprise: Value Creation through ICT provides research on the understanding of ICT in the social enterprise field as it emerges as a major component of both business model and developed economy. This reference source focuses on the role of information communication technology as it promotes the development of the social sector.

Economics: Concepts, Methodologies, Tools, and Applications

Economics: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1737
Release: 2015-06-30
Genre: Business & Economics
ISBN: 1466684690

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Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.

Tunisia

Tunisia
Author: Fareed M. A. Hassan
Publisher: World Bank Publications
Total Pages: 122
Release: 2005-01-01
Genre: Political Science
ISBN: 0821359746

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Annotation The Latin American Development Forum promotes debate and disseminates knowledge and analysis on economic and social development issues in Latin America and the Caribbean. The Institutional Sponsors of this series are the World Bank, United Nations Economic Commission for Latin America and the Caribbean (ECLAC), and Inter-American Development Bank (IADB). This book evaluates the effectiveness of Bank assistance to The Republic of Tunisia.

Watching the Internet

Watching the Internet
Author: José M. Alvarez-Monzoncillo
Publisher: Media XXI
Total Pages: 291
Release: 2022-03-03
Genre: Social Science
ISBN: 9897292489

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This book deals with the Internet’s influence on television. The traditional value chain has been transformed, giving rise to new forms of television that foster user generated content. We no longer dream about interactivity, but participation. Accordingly, the “digital natives” like to tag programs and films in the cyberspace, each conveniently tagged so that other users can find it. Although many questions have yet to be answered, this decade’s motto may be “the tag is the medium”. However, on-demand television is unlikely to replace mass TV. The Web 2.0 has brought an end to the “my TV” concept of the dotcom age and may put “our TV” in its place. These changes pose serious problems. The industry is facing the real threat of revenue cannibalization because current online business models are not financially rewarding. The Internet is not yet a profitable market for programs that require additional revenues to advertising. To date, the box office, video and premium television have been the main sources of revenue of the audiovisual industry. This book explores the factors at play in this shift.

Consumer Culture in Latin America

Consumer Culture in Latin America
Author: J. Sinclair
Publisher: Springer
Total Pages: 332
Release: 2012-12-05
Genre: Social Science
ISBN: 1137116862

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How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.

Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry

Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
Author: Margalina, Vasilica-Maria
Publisher: IGI Global
Total Pages: 427
Release: 2019-12-27
Genre: Business & Economics
ISBN: 1799818616

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Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.