Keeping Customers Happy

Keeping Customers Happy
Author: Jacqueline Dunckel
Publisher: North Vancouver, B.C. : Self-Counsel Press
Total Pages: 192
Release: 1990
Genre: Business & Economics
ISBN:
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A happy customer is the best asset company can have. In any business, it is essential that you develop an effective program to ensure that your patrons are satisfied with your product or service. Most businesses today realize the fundamental importance of good customer relations, but many are unaware of what is needed to achieve them. This book helps you develop a winning program that will keep your customers happy and coming back. "Good hands-on advice". National Federation of Independent Business Foundation

Happy Customers Everywhere

Happy Customers Everywhere
Author: Bernd Schmitt
Publisher: St. Martin's Press
Total Pages: 258
Release: 2012-04-24
Genre: Business & Economics
ISBN: 1137000465
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

1,001 Ways to Keep Customers Coming Back

1,001 Ways to Keep Customers Coming Back
Author: Donna Greiner
Publisher: Crown Currency
Total Pages: 237
Release: 2011-07-20
Genre: Business & Economics
ISBN: 0307553957
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Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!

50 Powerful Ideas You Can Use to Keep Your Customers, Third Edition

50 Powerful Ideas You Can Use to Keep Your Customers, Third Edition
Author: Paul R. Timm
Publisher: Red Wheel/Weiser
Total Pages: 160
Release: 2002-05-15
Genre: Business & Economics
ISBN: 1601637020
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50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization’s bottom line more than any ad campaign, marketing program, or PR effort. This book is designed to get all managers and employees thinking about the little things that can make all the difference. It’s a quick read—you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It’s packed with practical, applicable suggestions that can be put to work immediately, such as how to: Turn angry customers into lifelong clients Use a simple gesture to immediately put customers at ease Listen with more than your ears Easily give customers more than they expect Use negative feedback for positive action Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Author: Pete Blackshaw
Publisher: Crown Currency
Total Pages: 210
Release: 2008-07-08
Genre: Business & Economics
ISBN: 038552675X
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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

Keeping Customers Happy

Keeping Customers Happy
Author: Jacqueline Dunckel & Brian Taylor
Publisher:
Total Pages: 196
Release: 2003-01-01
Genre:
ISBN: 9788179920008
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Customer Satisfaction Is Your Company'S Best Asset.Consumers Today Demand Personal Attention From Businesses Before They Spend Their Money. So, Customer Service Is Moving Up The Priority List In Dynamic Companies And It Is Consuming More Of Their Time And Budgets; Businesses That Ignore Customer Realtions Do So At Their Peril. In An Easy-To-Follow Format, The Authors Explain The Importance Of Customer Realtions And Illustrate The Principles Of Developing A Winning Plan. No Matter What Kind Of Business You Are In, This Book Will Help Increase Profits Through Improved Customer Relations.

Business Best: Keeping Your Customers Happy and Keeping Them for Life

Business Best: Keeping Your Customers Happy and Keeping Them for Life
Author: Sherri Arend
Publisher: Encouragement PressLlc
Total Pages: 160
Release: 2007-10-15
Genre: Business & Economics
ISBN: 9781933766225
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The great collective myth is that your company does a superb job handling customers; proof positive is that sales are up over last year! It must be so. The myth is passed along from top management to every new, entry-level employee. After all, it says on the Website that the organizations primary goal is to keep customers happy and keep them for life. If it were only so. It is so easy to rationalize, to want to believe the standard company line. Are you really sure you know what is going on when customers call? Have you increased sales to current customers or are you spending a great deal of money trying to find new customers because your current customers are not producing growth? Are you getting all that you can for your sales, marketing and customer service dollars? Maybe it is time to throw away assumptions and false perceptions and get down to cases. Perhaps this is an opportunity to step outside the box and find out what you customers really want, instill a new attitude company-wide and implement customer service strategies that really work. Sound like a daunting task? Not if you follow the advice of customer service expert, Annie Chesney. Be smart, be savvy and best of all be successful by keeping your customers for life by implementing this simple, effective and absolutely essential management system. Remember the old axiom that it is much easier to sell current customers than to find new ones. Here is the way to do just that!

HBR Guide to Dealing with Conflict (HBR Guide Series)

HBR Guide to Dealing with Conflict (HBR Guide Series)
Author: Amy Gallo
Publisher: Harvard Business Review Press
Total Pages: 224
Release: 2017-03-14
Genre: Business & Economics
ISBN: 1633692167
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While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos. Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each other the wrong way. We jockey for position. How can you deal with conflict at work in a way that is both professional and productive—where it improves both your work and your relationships? You start by understanding whether you generally seek or avoid conflict, identifying the most frequent reasons for disagreement, and knowing what approaches work for what scenarios. Then, if you decide to address a particular conflict, you use that information to plan and conduct a productive conversation. The HBR Guide to Dealing with Conflict will give you the advice you need to: Understand the most common sources of conflict Explore your options for addressing a disagreement Recognize whether you—and your counterpart—typically seek or avoid conflict Prepare for and engage in a difficult conversation Manage your and your counterpart's emotions Develop a resolution together Know when to walk away Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Keep Your Customers

Keep Your Customers
Author: Ali Cudby
Publisher: Morgan James Publishing
Total Pages: 213
Release: 2020-01-07
Genre: Business & Economics
ISBN: 1642796433
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This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.

Do You Want to Keep Your Customers Forever?

Do You Want to Keep Your Customers Forever?
Author: B. Joseph Pine
Publisher: Harvard Business Press
Total Pages: 94
Release: 2009
Genre: Business & Economics
ISBN: 142214027X
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"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.