Jack Trout on Strategy
| Author | : Jack Trout |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 177 |
| Release | : 2004-03-18 |
| Genre | : Business & Economics |
| ISBN | : 0071437940 |
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Jack Trout On Strategy
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Bottom-up Marketing
| Author | : Al Ries |
| Publisher | : Plume Books |
| Total Pages | : 244 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : 9780452264182 |
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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
A Genie's Wisdom
| Author | : Jack Trout |
| Publisher | : John Wiley & Sons |
| Total Pages | : 146 |
| Release | : 2002-11-11 |
| Genre | : Business & Economics |
| ISBN | : 9780471236085 |
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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Marketing Warfare
| Author | : Al Ries |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 228 |
| Release | : 1997-11-22 |
| Genre | : Business & Economics |
| ISBN | : 9780071371124 |
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Differentiate Or Die
| Author | : Jack Trout |
| Publisher | : John Wiley & Sons |
| Total Pages | : 248 |
| Release | : 2000-03-23 |
| Genre | : Business & Economics |
| ISBN | : |
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
The New Positioning: The Latest on the World's #1 Business Strategy
| Author | : Jack Trout |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 192 |
| Release | : 1997-05-22 |
| Genre | : Business & Economics |
| ISBN | : 0071369198 |
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
| Author | : Jack Trout |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 232 |
| Release | : 2001-01-20 |
| Genre | : Business & Economics |
| ISBN | : 9780071373326 |
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Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
Focus
| Author | : Al Ries |
| Publisher | : Harper Collins |
| Total Pages | : 324 |
| Release | : 2005-09-27 |
| Genre | : Business & Economics |
| ISBN | : 0060799900 |
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Differentiate or Die
| Author | : Jack Trout |
| Publisher | : John Wiley & Sons |
| Total Pages | : 278 |
| Release | : 2010-12-28 |
| Genre | : Business & Economics |
| ISBN | : 111804536X |
Download Differentiate or Die Book in PDF, Epub and Kindle
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
The 22 Immutable Laws of Marketing
| Author | : Al Ries |
| Publisher | : Profile Books(GB) |
| Total Pages | : 160 |
| Release | : 1994 |
| Genre | : Marketing |
| ISBN | : 9781861976109 |
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
