Invisible Engines

Invisible Engines
Author: David S. Evans
Publisher: MIT Press
Total Pages: 410
Release: 2008-02-15
Genre: Business & Economics
ISBN: 0262262649
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Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Invisible Search and Online Search Engines

Invisible Search and Online Search Engines
Author: Jutta Haider
Publisher: Routledge
Total Pages: 247
Release: 2019-03-04
Genre: Language Arts & Disciplines
ISBN: 0429828012
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Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.

The Invisible Web

The Invisible Web
Author: Chris Sherman
Publisher: Information Today, Inc.
Total Pages: 484
Release: 2001
Genre: Computers
ISBN: 9780910965514
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Finding content on the Internet which isn't located through more conventional means, such as search engines.

Life's Engines

Life's Engines
Author: Paul G. Falkowski
Publisher: Princeton University Press
Total Pages: 224
Release: 2023-06-13
Genre: Nature
ISBN: 0691247684
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The marvelous microbes that made life on Earth possible and support our very existence For almost four billion years, microbes had the primordial oceans all to themselves. The stewards of Earth, these organisms transformed the chemistry of our planet to make it habitable for plants, animals, and us. Life's Engines takes readers deep into the microscopic world to explore how these marvelous creatures made life on Earth possible—and how human life today would cease to exist without them. Paul Falkowski looks "under the hood" of microbes to find the engines of life, the actual working parts that do the biochemical heavy lifting for every living organism on Earth. With insight and humor, he explains how these miniature engines are built—and how they have been appropriated by and assembled like Lego sets within every creature that walks, swims, or flies. Falkowski shows how evolution works to maintain this core machinery of life, and how we and other animals are veritable conglomerations of microbes. A vibrantly entertaining book about the microbes that support our very existence, Life's Engines will inspire wonder about these elegantly complex nanomachines that have driven life since its origin. It also issues a timely warning about the dangers of tinkering with that machinery to make it more "efficient" at meeting the ever-growing demands of humans in the coming century.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Author: William Ammerman
Publisher: McGraw Hill Professional
Total Pages: 320
Release: 2019-05-24
Genre: Business & Economics
ISBN: 1260441261
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Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

Invisible Engines

Invisible Engines
Author: David S. Evans
Publisher:
Total Pages: 409
Release: 2016
Genre:
ISBN:
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“Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution -- a revolution that will change both new and old industries.” Invisible Engines was written, including those words, mainly in 2004 and 2005 and published in 2006. Timing is everything and, sometimes, even economists get it right: on January 9, 2007 Steve Jobs introduced the iPhone. We believe Invisible Engines may still be worth reading for the enduring principles it lays out; for the lessons taught by software platforms that transformed the economy from the mid 1970s through the mid 2000s; and for its general insights into new economics of multisided platforms. Some of the book will, no doubt, seem like watching an old movie with landline telephones and big cathode ray screens sitting or workers' desks.

Algorithms of Oppression

Algorithms of Oppression
Author: Safiya Umoja Noble
Publisher: NYU Press
Total Pages: 245
Release: 2018-02-20
Genre: Computers
ISBN: 1479837245
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Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author

The Invisible Web

The Invisible Web
Author: Paul Pedley
Publisher: Taylor & Francis
Total Pages: 138
Release: 2001
Genre: Computer network resources
ISBN: 9780851424613
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An exploration of the invisible web (those unindexed parts of the Internet that cannot be retrieved through conventional search engines) Contains: examples showing how the invisible web can be used to answer queries and annotated list of search tools that can be used to explore the invisible web Paul Pedley is Head of Research at the Economist Intelligence Unit. Prior to this Paul was Library & Information Services Manager at the law firm Theodore Goddard. Paul has also worked for the developers of Canary Wharf in London's docklands, and in government libraries at the Department of Trade and Industry, the Office of Telecommunications (OFTEL) and the Property Services Agency.

The Invincible Company

The Invincible Company
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
Total Pages: 400
Release: 2020-04-06
Genre: Business & Economics
ISBN: 1119523982
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The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

The Hidden Web

The Hidden Web
Author: William O. Scheeren
Publisher: Bloomsbury Publishing USA
Total Pages: 184
Release: 2012-02-02
Genre: Language Arts & Disciplines
ISBN:
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Google is certainly a useful Internet search tool for general topics, but most of the information available on the Invisible Web can't be found through Google. This book explains the value of the Invisible Web and how to access it. Most students and researchers possess only rudimentary Internet searching skills. The majority of school and public librarians are not aware of the breadth and depth of information available on the Hidden Web. This is unfortunate, as the ability to navigate the Hidden Web in schools and public libraries is essential to locating the most current and authoritative information. The Hidden Web: A Sourcebook serves as a valuable source of information about the Hidden Web, much of which comprises websites containing statistical information or data from a wide variety of government agencies. The concepts, search techniques, and specific websites presented will be helpful in information literacy instruction and the teaching of research skills.