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| Author | : H. Bansal |
| Publisher | : |
| Total Pages | : |
| Release | : 2000 |
| Genre | : Marketing |
| ISBN | : |
| Author | : Junaid Javaid |
| Publisher | : GRIN Verlag |
| Total Pages | : 16 |
| Release | : 2014-09-23 |
| Genre | : Business & Economics |
| ISBN | : 3656748845 |
Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn’t accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers’ needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company’s customers’ needs. Importantly, the companies’ top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).
| Author | : Matthew |
| Publisher | : Pearson Education India |
| Total Pages | : 193 |
| Release | : 2012 |
| Genre | : |
| ISBN | : 8131799719 |
Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
| Author | : Pamela L. Perrewé |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 259 |
| Release | : 2019-09-09 |
| Genre | : Business & Economics |
| ISBN | : 1789739470 |
Volume 17 of Research in Occupational Stress and Well Being is focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.
| Author | : Peter Boxall |
| Publisher | : Oxford University Press |
| Total Pages | : 732 |
| Release | : 2008-06-05 |
| Genre | : Business & Economics |
| ISBN | : 0192549200 |
HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the world - and from a range of disciplines - to provide an authoritative account of current trends and developments. The Handbook is divided into four parts: * Foundations and Frameworks, * Core Processes and Functions, * Patterns and Dynamics, * Measurement and Outcomes. Overall it will provide an essential resource for anybody who wants to get to grips with current thinking, research, and development on HRM.
| Author | : Teena Mishra |
| Publisher | : Taylor & Francis |
| Total Pages | : 184 |
| Release | : 2022-12-30 |
| Genre | : Business & Economics |
| ISBN | : 1000826929 |
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
| Author | : Ronald J. Burke |
| Publisher | : Psychology Press |
| Total Pages | : 302 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780415319638 |
The authors of this text review the most current thinking on HR initiatives associated with current organisational performance and investigate how the field will need to mobilise in new ways to meet the demands of the future.
| Author | : Jacqueline S. Chimanzi |
| Publisher | : |
| Total Pages | : 648 |
| Release | : 2000 |
| Genre | : |
| ISBN | : |
| Author | : Vernon D. Miller |
| Publisher | : Routledge |
| Total Pages | : 424 |
| Release | : 2014-07-11 |
| Genre | : Business & Economics |
| ISBN | : 1136224963 |
While communicating is a vital skill for managers at all organizational levels and in all functional areas, human resource managers are expected to be especially adept communicators, given the important interpersonal component of their roles. Practitioners and scholars alike stand to benefit from incorporating an updated and more nuanced view of communication theory and practice into standard human resource management practices. This book compiles readings by thought leaders in human resource management and communication, exploring the intersection of interests, theories, and perspectives from the two fields to highlight new opportunities for research and practice. In addition to covering the foundations of strategic human resource management, the book: offers a critical review of the research literature on topics including recruitment, selection, performance management, compensation, and development uses a communication perspective to analyze the impact of corporate strategy on human resource systems investigates the key human resource management topic of the relationship between a company's human capital and its effectiveness directly discusses the implications of communication literature for human resource management practice Written at the cross-section of two established and critcally linked fields, this book is a must-have for graduate human resource management and organizational communication students, as well as for high-level human resource management practitioners.
| Author | : Paolo Taticchi |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 373 |
| Release | : 2010-01-22 |
| Genre | : Business & Economics |
| ISBN | : 3642048005 |
Measuring and managing the performance of a business is one of the most genuine desires of management. Balanced scorecard, the performance prism and activity-based management are the most popular frameworks in this setting. Based on the findings of R.G. Eccles’ acclaimed "Performance Measurement Manifesto (1991)" this book introduces new contexts and themes of application and presents emerging research areas related to business performance measurement and management, e.g. SMEs and sustainability. As a result of the 1st International Summer School Piero Lunghi on "Perspectives of Business Performance Management" this book is written both for students and academics, as well as for practitioners looking for new, yet proven ways to measure and manage business performance.
