Introduction to Graphic Arts and Media Technologies

Introduction to Graphic Arts and Media Technologies
Author: Daniel Bouweraerts
Publisher: Cognella Academic Publishing
Total Pages:
Release: 2020-12-16
Genre:
ISBN: 9781793506696

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Introduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities. Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.

Introduction to Graphic Arts & Media Technologies

Introduction to Graphic Arts & Media Technologies
Author: Daniel Bouweraerts
Publisher:
Total Pages: 272
Release: 2020-07-24
Genre:
ISBN: 9781793506719

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Introduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities. Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.

Introduction to Graphic Communication

Introduction to Graphic Communication
Author: Harvey Levenson
Publisher:
Total Pages: 248
Release: 2018-04-11
Genre:
ISBN: 9780692081174

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This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.

Digital Media Foundations

Digital Media Foundations
Author: Richard Lewis
Publisher: Routledge
Total Pages: 467
Release: 2020-08-04
Genre: Art
ISBN: 1351849182

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This book is a creative and practical introduction to the field of digital media for future designers, artists, and media professionals. It addresses the evolution of the field, its connections with traditional media, up-to-date developments, and possibilities for future directions. Logically organized and thoughtfully illustrated, it provides a welcoming guide to this emerging discipline. Describing each medium in detail, chapters trace their history, evolution, and potential applications. The book also explains important, relevant technologies—such as digitizing tablets, cloud storage, and 3-D printers—as well as new and emerging media like augmented and virtual reality. With a focus on concepts and creative possibilities, the text’s software-neutral exercises provide hands-on experiences with each of the media. The book also examines legal, ethical, and technical issues in digital media, explores career possibilities, and features profiles of pioneers and digital media professionals. Digital Media Foundations is an ideal resource for students, new professionals, and instructors involved in fields of graphic and visual arts, design, and the history of art and design.

Digital Foundations

Digital Foundations
Author: xtine burrough
Publisher: Peachpit Press
Total Pages: 563
Release: 2008-12-11
Genre:
ISBN: 0132104237

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Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.

Introduction to Art: Design, Context, and Meaning

Introduction to Art: Design, Context, and Meaning
Author: Pamela Sachant
Publisher: Good Press
Total Pages: 614
Release: 2023-11-27
Genre: Art
ISBN:

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Introduction to Art: Design, Context, and Meaning offers a deep insight and comprehension of the world of Art. Contents: What is Art? The Structure of Art Significance of Materials Used in Art Describing Art - Formal Analysis, Types, and Styles of Art Meaning in Art - Socio-Cultural Contexts, Symbolism, and Iconography Connecting Art to Our Lives Form in Architecture Art and Identity Art and Power Art and Ritual Life - Symbolism of Space and Ritual Objects, Mortality, and Immortality Art and Ethics

Introduction to Graphic Communication

Introduction to Graphic Communication
Author: Harvey R. Levenson
Publisher: Graphic Arts Books
Total Pages: 0
Release: 2007
Genre: Printing
ISBN: 9780883625897

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Introduction to Interactive Digital Media

Introduction to Interactive Digital Media
Author: Julia V. Griffey
Publisher: Routledge
Total Pages: 222
Release: 2019-12-12
Genre: Art
ISBN: 042962073X

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This book offers a clearly written and engaging introduction to the basics of interactive digital media. As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout. The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers. Additional features of this book include: An overview of the history, evolution and impact of interactive media; A spotlight on the development process and contributing team members; Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color); An introduction to coding languages for interactive media; and A guide to usability in interactive media. Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.

The Fundamentals of Creative Design

The Fundamentals of Creative Design
Author: Gavin Ambrose
Publisher: A&C Black
Total Pages: 196
Release: 2011-08-31
Genre: Design
ISBN: 2940411611

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Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Graphic Communications

Graphic Communications
Author: Martin L. Greenwald
Publisher: Cengage Learning
Total Pages: 440
Release: 1997
Genre: Art
ISBN:

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This book offers comprehensive coverage of each step of design through production, with reference to traditional processes and how they relate to current state-of-the-art technologies. Topics include typography, creative design, budgeting, scheduling, computer graphics, digital data, photographic imaging, image manipulation, CD-ROM technology, prepress, printing processes, with practical applications in designing for production. The elements of creative graphic design and the role of the computer as a basic design and problem solving tool emphasize the transference of skills.