International Communication Strategies of Chinese Radio and TV Networks

International Communication Strategies of Chinese Radio and TV Networks
Author: Duan Peng
Publisher: Springer
Total Pages: 217
Release: 2017-04-13
Genre: Language Arts & Disciplines
ISBN: 9811044600

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This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

Media Convergence and the Development Strategies of Radio and Television in China

Media Convergence and the Development Strategies of Radio and Television in China
Author: Peng Duan
Publisher: Springer Nature
Total Pages: 171
Release: 2020-11-30
Genre: Social Science
ISBN: 9813341491

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This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

China's International Communication and Relationship Building

China's International Communication and Relationship Building
Author: Xiaoling Zhang
Publisher: Taylor & Francis
Total Pages: 243
Release: 2022-06-24
Genre: Social Science
ISBN: 1000608603

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This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy. Chapters 1 and 11 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

China's Media Go Global

China's Media Go Global
Author: Daya Kishan Thussu
Publisher: Routledge
Total Pages: 366
Release: 2017-11-27
Genre: Social Science
ISBN: 1317214617

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As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

The Young Researchers Conference on Cultural Policy and Cultural Diplomacy 21-22 August 2020

The Young Researchers Conference on Cultural Policy and Cultural Diplomacy 21-22 August 2020
Author: Assoc. Prof. Dr. Serhan ADA
Publisher: Hiperlink Eğitim İletişim Yayın Gıda Sanayi ve Pazarlama Tic. Ltd. Şti.
Total Pages: 267
Release:
Genre: Reference
ISBN: 6258410049

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We were in the mids of 2019 when we decided to organize a young researchers conference as the most important transnational event, subsequent to the inauguration of the UNESCO Chair of Culture Policy and Cultural Diplomacy of Istanbul Bilgi University established in 2018, held together with the chairs working in the same field. While deciding on the method, content, and form of participation of the conference we consulted with UNESCO chairs, with which we have been in cooperation for a long time. As a result, we decided to invite “young” researchers who are in the early stages of their academic career, irrespective of their age, and who have had their master’s degree and/or conducting doctoral studies. Our purpose was to ensure that they would start a dialogue with their colleagues in similar statuses and benefit from the comments of reviewers having experience in the profession, through the assessment of their presentations. We wished the conference that we planned to last two days to address the main themes of cultural policy. Hence, we projected holding of five sessions on the themes of “Culture as Agent in International Relations,” “Managing and Sharing Cultural Heritage,” “Cities: New Actors of Cultural Policy,” “Cultural Industries: Film as a Case,” and “Culture and Arts in all Their Forms.” Our call for applications has been welcomed with considerable interest. At that time, another thing happened as well. We wanted those young researchers would meet face-to-face, get to know each other, and exchange their views outside of the conference. However, the pandemic broke out and we were faced with the choices of postponing the conference or acknowledging to hold it online, due to travel prohibitions and lockdowns. As a result, the second alternative prevailed to maintain the excitement of the studies of the researchers. Our conference was held online, while Covid-19 was reigning with all its severity, on 21-22 August 2020. At the conference, papers of a total of eighteen researchers in charge at universities or working professionally in the sector in four continents took place. The fact that almost all of the researchers included the original features of the practice, which emerged from the theoretical literature in different subfields of cultural policy, but which they followed closely or were a part of directly, in their analyzes, was attention inviting. At the same time, it was possible to see in the presentations the traces of the (mostly negative) impacts of the international political environment, which continues with tensions, hot or cold conflicts, and inequalities, in addition to the oppressive political environment prevailing in the countries of today, on cultural policy. On the other hand, the lack of presentation and discussion of enough examples concerning cultural policies at the city scale was noteworthy. However, the quest of the young ones working in these disciplines, for new concepts and different methodological approaches, was extremely clear.

Translation Studies on Chinese Films and TV Shows

Translation Studies on Chinese Films and TV Shows
Author: Feng Yue
Publisher: Springer Nature
Total Pages: 313
Release: 2023-01-02
Genre: Language Arts & Disciplines
ISBN: 9811960003

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This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor’s experience working as a translator for TV, journalist, and narrator, this book proposes employing editorial translation for TV translation. Further, in light of statistics on international audiences’ views on Chinese films, it suggests striking a balance between conveying cultural messages and providing good entertainment.

International Communication

International Communication
Author: Daya Kishan Thussu
Publisher: Bloomsbury Publishing
Total Pages: 393
Release: 2018-12-27
Genre: Social Science
ISBN: 1780932669

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The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.

Internationalizing "International Communication"

Internationalizing
Author: Jinquan Li
Publisher: University of Michigan Press
Total Pages: 339
Release: 2015-01-06
Genre: Language Arts & Disciplines
ISBN: 0472052446

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A critical intervention in international communications, in which an array of eminent scholars challenge the Western-dominated conceptions of the field

International Communications Strategy

International Communications Strategy
Author: Silvia Cambié
Publisher: Kogan Page Publishers
Total Pages: 240
Release: 2009-07-03
Genre: Business & Economics
ISBN: 0749458275

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International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.

Changing Geopolitics of Global Communication

Changing Geopolitics of Global Communication
Author: Daya Thussu
Publisher: Taylor & Francis
Total Pages: 277
Release: 2024-07-31
Genre: Social Science
ISBN: 1351985833

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Changing Geopolitics of Global Communication examines the rapidly evolving dynamics between global communication and geopolitics. As an intersection between communication and international relations, it bridges the existing gap in scholarship and highlights the growing importance of digital communication in legitimizing and promoting the geopolitical and economic goals of leading powers. One central theme that emerges in the book is the continuity of asymmetries in power relations that can be traced back to 19th-century European imperialism, manifested in its various incarnations from ‘liberal’ to ‘neo-liberal’, to ‘digital’ imperialism. The book includes a discussion of the post–Cold War US-led transformation of the hardware and software of global communication and how it has been challenged by the ‘rise of the rest’, especially China. Other key issues covered include the geopolitics of image wars, weaponization of information and the visibility of discourses emanating from outside the Euro-Atlantic zone. The ideas and arguments advanced here privilege a reading of geopolitical processes and examples from the perspective of the global South. Written by a leading scholar of global communication, this comprehensive and transdisciplinary study adopts a holistic approach and will be of interest to the global community of scholars, researchers and commentators in communication and international relations, among other fields.