Internal Marketing: Directions for Management
Author | : Barbara Lewis |
Publisher | : Routledge |
Total Pages | : 331 |
Release | : 2000-08-24 |
Genre | : Business & Economics |
ISBN | : 1134613938 |
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic