Inside the Mind of a Voter

Inside the Mind of a Voter
Author: Michael Bruter
Publisher: Princeton University Press
Total Pages: 374
Release: 2020-05-26
Genre: Political Science
ISBN: 0691182892

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"A unique insight into the minds of voters around the world"--

On Voter Competence

On Voter Competence
Author: Paul Goren
Publisher: Oxford University Press, USA
Total Pages: 288
Release: 2013
Genre: Political Science
ISBN: 0195396146

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Argues with the standard interpretation of the American voter as incompetent in matters of policy.

A Citizen’s Guide to the Political Psychology of Voting

A Citizen’s Guide to the Political Psychology of Voting
Author: David P. Redlawsk
Publisher: Routledge
Total Pages: 201
Release: 2020-04-06
Genre: Political Science
ISBN: 1317272870

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In the run-up to a contentious 2020 presidential election, the much-maligned American voter may indeed be wondering, “How did we get here?” A Citizen’s Guide to the Political Psychology of Voting offers a way of thinking about how voters make decisions that provides both hope and concern. In many ways, voters may be able to effectively process vast amounts of information in order to decide which candidates to vote for in concert with their ideas, values, and priorities. But human limitations in information processing must give us pause. While we all might think we want to be rational information processors, political psychologists recognize that most of the time we do not have the time or the motivation to do so. The question is, can voters do a “good enough” job even if they fail to account for everything during the campaign? Evidence suggests that they can, but it isn’t easy. Here, Redlawsk and Habegger portray a wide variety of voter styles and approaches—from the most motivated and engaged to the farthest removed and disenchanted—in vignettes that connect the long tradition of voter survey research to real life voting challenges. They explore how voters search for political information and make use of it in evaluating candidates and their positions. Ultimately, they find that American voters are reasonably competent in making well-enough informed vote choices efficiently and responsibly. For citizen voters as well as students and scholars, these results should encourage regular turnout for elections now and in the future.

The People's Choice

The People's Choice
Author: Paul F. Lazarsfeld
Publisher:
Total Pages: 214
Release: 1948
Genre: Political parties
ISBN:

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The Rationalizing Voter

The Rationalizing Voter
Author: Milton Lodge
Publisher: Cambridge University Press
Total Pages: 301
Release: 2013-04-22
Genre: Political Science
ISBN: 1107067057

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Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

The Psychology of Micro-Targeted Election Campaigns

The Psychology of Micro-Targeted Election Campaigns
Author: Jens Koed Madsen
Publisher: Springer Nature
Total Pages: 395
Release: 2019-09-26
Genre: Psychology
ISBN: 3030221458

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This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.

The Political Brain

The Political Brain
Author: Drew Westen
Publisher: PublicAffairs
Total Pages: 497
Release: 2008-05-06
Genre: Political Science
ISBN: 1586485997

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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt -- and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said -- or could have said -- in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years -- such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how

Why Do They Vote That Way?

Why Do They Vote That Way?
Author: Jonathan Haidt
Publisher: Vintage
Total Pages: 30
Release: 2018-10-02
Genre: Psychology
ISBN: 0525566686

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To understand what drives the rift that divides our populace between liberal and conservative, social psychologist Jonathan Haidt has spent twenty-five years examining the moral foundations that undergird and inform two differing world views: the political left and right place different values of importance on order, care, fairness, loyalty, authority, and liberty. From one of our keenest dissectors of moral systems, Why Do They Vote That Way? explains how deeply ingrained moral systems have estranged conservatives and liberals from one another while crossing the political divide in a search for understanding the miracle of human cooperation. A Vintage Shorts Selection. An ebook short.

A California State of Mind

A California State of Mind
Author: Mark Baldassare
Publisher: Univ of California Press
Total Pages: 300
Release: 2002-10-08
Genre: Business & Economics
ISBN: 0520236483

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"A thought-provoking analysis by one of the most astute analysts of the California scene."—U.S. Senator Dianne Feinstein "If you care about the direction in which America is headed, then you must pay attention to California. To understand California today and decades from now, you must read Baldassare’s masterful assessment. He knows the issues and he takes you inside the head of California voters—old, young, Latino, white, he talks to them all. And you can forget your assumptions: Baldassare proves the stereotypes wrong."—Judy Woodruff, Anchor, CNN’s Inside Politics "Probing the social and political mindset of California offers a shortcut into the American future. No one knows California better in this regard than Baldassare, and never has he been more on top of his game than in this landmark study of California today—and America tomorrow."—Dr. Kevin Starr, State Librarian of California "Many people speculate about the expanding social and political clout of Latinos in California, but Baldassare uses solid evidence to reveal what's driving this dynamic population—from unique political attitudes to highest-level optimism. Read this book and you'll understand the profound influence that growing Latino participation will have on the Golden State's future."—Monica Lozano, President, La Opinion "Baldassare has probed as deeply and wisely as anyone ever has into that most fascinating and, at times, most enigmatic of public phenomena, the behavior of the California voter. With A California State of Mind, he has made an indispensable contribution to our understanding of the politics of our time."—Peter Schrag, author of Paradise Lost: California’s Experience, America’s Future "An invaluable book for policy makers in California and nationwide. Baldassare both provides a detailed and thoughtful analysis of the disconnect between Californians and their government and buttresses his argument with a wealth of data. Anyone interested in improving our political life will want to own this book."—Dan Yankelovich, Chairman, Public Agenda and Viewpoint Learning "No one knows how Californians think about politics better than Baldassare does. Anyone interested in California politics should read this book."—Jack Peltason, coauthor of Government by the People and Understanding the Constitution "Backed by stunningly thorough documentation, this book is an essential and sobering primer to understanding why California really is different."—Tom Goldstein, editor of Killing the Messenger "Baldassare has long been one of the most perceptive analysts of politics and public opinion in California. His new book is indispensable reading for anyone who wants to understand the changing political landscape, and the subtle shadings of public attitudes, in the nation’s largest state."—Ronald Brownstein, political columnist, Los Angeles Times

A Behavioral Theory of Elections

A Behavioral Theory of Elections
Author: Jonathan Bendor
Publisher: Princeton University Press
Total Pages: 268
Release: 2011-02-06
Genre: Business & Economics
ISBN: 069113507X

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Most theories of elections assume that voters and political actors are fully rational. This title provides a behavioral theory of elections based on the notion that all actors - politicians as well as voters - are only boundedly rational.