Media Convergence and the Development Strategies of Radio and Television in China

Media Convergence and the Development Strategies of Radio and Television in China
Author: Peng Duan
Publisher: Springer
Total Pages: 166
Release: 2021-12-02
Genre: Social Science
ISBN: 9789813341517

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This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

Innovations of China’s Mainstream Media Convergence

Innovations of China’s Mainstream Media Convergence
Author: Peng Duan
Publisher: Springer Nature
Total Pages: 160
Release: 2022-03-11
Genre: Social Science
ISBN: 9811691460

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This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

Convergent Journalism

Convergent Journalism
Author: Woody Bing Liu
Publisher:
Total Pages:
Release: 2021
Genre:
ISBN: 9781032010182

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Innovations of China's Mainstream Media Convergence

Innovations of China's Mainstream Media Convergence
Author: Peng Duan
Publisher:
Total Pages: 0
Release: 2022
Genre:
ISBN: 9789811691478

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This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping's guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

Political Communication in China

Political Communication in China
Author: Wenfang Tang
Publisher: Routledge
Total Pages: 145
Release: 2013-09-13
Genre: Social Science
ISBN: 1135709920

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It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or the power to regulate. Political Communication in China examines the two factors which have contributed to the rapid development of media infrastructure in China: technology and commercialization. Economic development led to technological advancement, which in turn brought about the rapid modernization of all forms of communication, from ‘old’ media such as television to the Internet, cell phones, and satellite communications. This volume examines how these recent developments have affected the relationship between the CCP and the mass media as well as the implications of this evolving relationship for understanding Chinese citizens’ media use, political attitudes, and behaviour. The chapters in this book represent a diverse range of research methods, from surveys, content analysis, and field interviews to the manipulation of aggregate statistical data. The result is a lively debate which creates many opportunities for future research into the fundamental question of convergence between political and media regimes. This book was originally published as a special issue of the journal Political Communication.

China's Media Go Global

China's Media Go Global
Author: Daya Kishan Thussu
Publisher: Routledge
Total Pages: 366
Release: 2017-11-27
Genre: Social Science
ISBN: 1317214617

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As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

New Media and China's Social Development

New Media and China's Social Development
Author: Yungeng Xie
Publisher: Springer
Total Pages: 183
Release: 2017-10-03
Genre: Social Science
ISBN: 9811039941

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Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relationship between new media and politics, economy, culture, lifestyle, traditional media, law, knowledge, etc. As of 2014, China had been connected to the Internet for 20 years. During those two decades, China has witnessed drastic changes, from its national makeup to people’s daily lives. The book analyzes the changes in China brought about by the new media on the basis of large-scale data. Further, through comparisons with international trends in new media development, it seeks to clarify the new media development in China and comprehensively demonstrate the revolution and brand-new faces of Chinese society over the past two decades in the wake of new media. As such, it outlines the bright future of new media by revisiting and summarizing the developmental courses of new media and Chinese society.

Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics

Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics
Author: Jin, Dal Yong
Publisher: IGI Global
Total Pages: 476
Release: 2010-11-30
Genre: Social Science
ISBN: 1609600398

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"This book aims to engage the complex relationship between technology, culture, and socio-economic elements by exploring it in a transnational, yet contextually grounded, framework, exploring diverse perspectives and approaches, from political economy to cultural studies, and from policy studies to ethnography"--Provided by publisher.

Routledge Handbook of Chinese Media

Routledge Handbook of Chinese Media
Author: Gary D. Rawnsley
Publisher: Routledge
Total Pages: 618
Release: 2015-04-24
Genre: Social Science
ISBN: 1317635914

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The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.

Convergent Journalism

Convergent Journalism
Author: Bing Liu (Professor of journalism)
Publisher: Routledge
Total Pages: 254
Release: 2021
Genre: Language Arts & Disciplines
ISBN: 9781003176787

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"Convergent journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of convergent journalism in the Chinese media landscape. Drawing from a plethora of cases, the author introduces concepts, subjects and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars and professionals of communication studies, journalism, and media studies will benefit from this book"--