Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
Author | : Gasc¢-Hernandez, Mila |
Publisher | : IGI Global |
Total Pages | : 438 |
Release | : 2009-02-28 |
Genre | : Business & Economics |
ISBN | : 160566135X |
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Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.