Industrial Marketing Management
Author | : Michael D. Hutt |
Publisher | : |
Total Pages | : 632 |
Release | : 1985 |
Genre | : Industrial marketing |
ISBN | : 9784833702560 |
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Author | : Michael D. Hutt |
Publisher | : |
Total Pages | : 632 |
Release | : 1985 |
Genre | : Industrial marketing |
ISBN | : 9784833702560 |
Author | : Michael D. Hutt |
Publisher | : |
Total Pages | : 784 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : |
Author | : James Mathewson |
Publisher | : IBM Press |
Total Pages | : 286 |
Release | : 2016-04-08 |
Genre | : Business & Economics |
ISBN | : 0133375617 |
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing
Author | : Michael D. Hutt |
Publisher | : Chicago ; Montréal : The Dryden Press |
Total Pages | : 504 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : |
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author | : Michael H. Morris |
Publisher | : SAGE Publications |
Total Pages | : 563 |
Release | : 2001-03-29 |
Genre | : Business & Economics |
ISBN | : 1452252106 |
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions.
Author | : Peter W Turnbull |
Publisher | : Routledge |
Total Pages | : 305 |
Release | : 2013-05-07 |
Genre | : Business & Economics |
ISBN | : 1135124272 |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author | : M. Govindarajan |
Publisher | : Vikas Publishing House |
Total Pages | : 281 |
Release | : 2009-11-01 |
Genre | : Industrial marketing |
ISBN | : 8125913718 |
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author | : Michael H. Morris |
Publisher | : SAGE |
Total Pages | : 563 |
Release | : 2001-03-29 |
Genre | : Business & Economics |
ISBN | : 0803959648 |
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
Author | : Michael D. Hutt |
Publisher | : |
Total Pages | : |
Release | : 1992 |
Genre | : |
ISBN | : |
Author | : Michael D. Hutt |
Publisher | : |
Total Pages | : 369 |
Release | : 1989-01-01 |
Genre | : |
ISBN | : 9780030205644 |