Industrial Marketing Essentials
Author | : Peter J. LaPlaca |
Publisher | : |
Total Pages | : |
Release | : 1996 |
Genre | : Industrial marketing |
ISBN | : |
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Author | : Peter J. LaPlaca |
Publisher | : |
Total Pages | : |
Release | : 1996 |
Genre | : Industrial marketing |
ISBN | : |
Author | : Jeff Larson |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Electronic commerce |
ISBN | : 9780998713816 |
Author | : Dr. MADESWARAN A |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : 405 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 8194706580 |
Author | : E.L. Hound |
Publisher | : Gari Emmanuel C. Laban |
Total Pages | : 155 |
Release | : 2019-08-08 |
Genre | : Business & Economics |
ISBN | : |
The Fourth Industrial Revolution is at large, and the marketing game is keeping in stride with its blinding pace. The question is, can you? In this book, you’ll learn about the tricks leading businesses use to stay ahead of the competition, as well as make apex predators out of humble startups. If you see total digitalization as the doorstep to the future, think again, you may be missing a few important avenues. And we'll be more than happy to point you back in the right direction.
Author | : Callie Daum |
Publisher | : Vibrant Publishers |
Total Pages | : 135 |
Release | : 2020-07-04 |
Genre | : Business & Economics |
ISBN | : 1949395804 |
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Author | : Robert Fairchild Elder |
Publisher | : |
Total Pages | : 336 |
Release | : 1935 |
Genre | : Consumption (Economics) |
ISBN | : |
Author | : Lawrence S. Silver |
Publisher | : Routledge |
Total Pages | : 366 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 041589929X |
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author | : Philip Kotler |
Publisher | : Prentice Hall |
Total Pages | : 584 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Geoffrey Lancaster |
Publisher | : Routledge |
Total Pages | : 764 |
Release | : 2017-08-24 |
Genre | : Business & Economics |
ISBN | : 1351709070 |
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author | : Edmund Jerome McCarthy |
Publisher | : Irwin Professional Publishing |
Total Pages | : 524 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |