Handbook of Market Segmentation
Author | : Art Weinstein |
Publisher | : Psychology Press |
Total Pages | : 268 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780789021571 |
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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.