Notes that the Enterprise for Pro-poor Growth project supports the Government of Sri Lanka's strategy for poverty reduction and generation of quality employment for women and men through an integrated micro and small enterprise development programme. Analyses whether the Enter-Growth project has been able to change norms, values and attitudes towards enterprise in the four districts that it was implemented. Notes that the main focus of the assessment was on these specific objectives: a) assess the impact of the social marketing campaign (Palama theatre performances) and the Entrepreneurial Studies course on the norms, values and attitudes of the target population and those who affect their decision-making as they relate to enterprise; b) identify cases where enterprises have been started (behavioural change) or improved as a result of Palama, as qualitative evidence that such impact is being achieved.