Ieg Sponsorship Sourcebook 2001
Author | : |
Publisher | : |
Total Pages | : 468 |
Release | : 2000-11-01 |
Genre | : Reference |
ISBN | : 9780944807439 |
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Author | : |
Publisher | : |
Total Pages | : 468 |
Release | : 2000-11-01 |
Genre | : Reference |
ISBN | : 9780944807439 |
Author | : Lesa Ukman |
Publisher | : |
Total Pages | : 554 |
Release | : 1996-12-01 |
Genre | : |
ISBN | : 9780944807149 |
Author | : |
Publisher | : |
Total Pages | : 436 |
Release | : 2005 |
Genre | : Corporate sponsorship |
ISBN | : |
Author | : Lesa Ukman |
Publisher | : International Events Group |
Total Pages | : 44 |
Release | : 1995-03-01 |
Genre | : Business & Economics |
ISBN | : 9780944807132 |
Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 1996 |
Genre | : |
ISBN | : 9780944807200 |
Author | : |
Publisher | : Ieg, Incorporated |
Total Pages | : 56 |
Release | : 1999 |
Genre | : Corporate sponsorship |
ISBN | : |
Author | : Lesa Ukman |
Publisher | : Ieg, Incorporated |
Total Pages | : 154 |
Release | : 2008-01-01 |
Genre | : Special events |
ISBN | : 9780944807668 |
Author | : |
Publisher | : |
Total Pages | : 141 |
Release | : 2017 |
Genre | : Special events |
ISBN | : 9780944807743 |
Author | : Lesa Ukman |
Publisher | : |
Total Pages | : 154 |
Release | : 2003 |
Genre | : Corporate sponsorship |
ISBN | : 9780944807477 |
Author | : John A. Fortunato |
Publisher | : McFarland |
Total Pages | : 227 |
Release | : 2013-08-14 |
Genre | : Sports & Recreation |
ISBN | : 0786474319 |
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.