Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design
Author: Evangelos Markopoulos
Publisher: Springer Nature
Total Pages: 627
Release: 2021-07-01
Genre: Technology & Engineering
ISBN: 3030800946

Download Advances in Creativity, Innovation, Entrepreneurship and Communication of Design Book in PDF, Epub and Kindle

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

Ergonomics in Design

Ergonomics in Design
Author: Marcelo M. Soares
Publisher: CRC Press
Total Pages: 711
Release: 2016-09-19
Genre: Computers
ISBN: 131535067X

Download Ergonomics in Design Book in PDF, Epub and Kindle

Currently people deal with various entities (such as hardware, software, buildings, spaces, communities and other people), to meet specific goals while going about their everyday activities in work and leisure environments. These entities have become more and more complex and incorporate functions that hitherto had never been allocated such as automation, use in virtual environments, connectivity, personalization, mobility and friendliness. This book contributes to the analysis of human-system interactions from the perspective of ergonomics, regardless of how simple or complex they are, while incorporating the needs of users and workers in a healthy safe, efficient and enjoyable manner. This book provides a comprehensive review of the state of the art of current ergonomic in design methods and techniques that are being applied to products, machinery, equipment, workstations and systems while taking new technologies and their applications into consideration. Ergonomics in Design: Methods and Techniques is organized into four sections and 30 chapters covering topics such as conceptual aspects of ergonomics in design, the knowledge of human characteristics applied to design, and the methodological aspects of design. Examples are shown in several areas of design including, but not limited to, consumer products, games, transport, education, architecture, fashion, sustainability, biomechanics, intelligent systems, virtual reality, and neurodesign. This book will: Introduces the newest developments in social-cultural approaches Shows different ergonomics in design methodological approaches Divulges the ways that ergonomics can contribute to a successful design Applies different subjects to support the design including –ergonomics, engineering, architecture, urbanism, neuro, and product designs. Presents recent technologies in ergonomic design, as applied to product design. With the contributions from a team of 75 researchers from 11 countries, the book covers the state-of-the-art of ergonomics in a way to produce better design.

Publicidad 360º

Publicidad 360º
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
Total Pages: 351
Release: 2014-03-14
Genre: Business & Economics
ISBN: 8494119818

Download Publicidad 360º Book in PDF, Epub and Kindle

Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Advances in Ergonomics In Design, Usability & Special Populations: Part II

Advances in Ergonomics In Design, Usability & Special Populations: Part II
Author: Francisco Rebelo
Publisher: AHFE International (USA)
Total Pages: 732
Release: 2022-07-19
Genre:
ISBN: 1495121070

Download Advances in Ergonomics In Design, Usability & Special Populations: Part II Book in PDF, Epub and Kindle

Successful interaction with products, tools and technologies depends on usable designs and accommodating the needs of potential users without requiring costly training. In this context, this book is concerned with emerging ergonomics in design concepts, theories and applications of human factors knowledge focusing on the discovery, design and understanding of human interaction and usability issues with products and systems for their improvement. This book will be of special value to a large variety of professionals, researchers and students in the broad field of human modeling and performance who are interested in feedback of devices’ interfaces (visual and haptic), user-centered design, and design for special populations, particularly the elderly. We hope this book is informative, but even more - that it is thought provoking. We hope it inspires, leading the reader to contemplate other questions, applications, and potential solutions in creating good designs for all.

Corporate Identity

Corporate Identity
Author: Wally Olins
Publisher: Thames & Hudson
Total Pages: 224
Release: 1989-01-01
Genre: Corporate image
ISBN: 9780500014721

Download Corporate Identity Book in PDF, Epub and Kindle

Archetypes in Branding

Archetypes in Branding
Author: Margaret Hartwell
Publisher: HOW Books
Total Pages: 128
Release: 2012-09-13
Genre: Design
ISBN: 9781440308185

Download Archetypes in Branding Book in PDF, Epub and Kindle

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

The History of Graphic Design, 1960-Today

The History of Graphic Design, 1960-Today
Author: Jens Müller
Publisher: Taschen
Total Pages: 480
Release: 2018
Genre: Art
ISBN: 9783836570374

Download The History of Graphic Design, 1960-Today Book in PDF, Epub and Kindle

In this second volume, Jens Müller rounds off the most comprehensive exploration of graphic design to date. With around 3,500 seminal pieces and 78 landmark projects, year-by-year spreads, and profiles of industry leaders, discover how graphic design shaped contemporary society from the 1960s until today, from the hippie movement to new forms...

The Beauty Industry

The Beauty Industry
Author: Paula Black
Publisher: Routledge
Total Pages: 224
Release: 2004-08-02
Genre: Social Science
ISBN: 1134356412

Download The Beauty Industry Book in PDF, Epub and Kindle

The beauty industry is now a multinational, multi-million dollar business. In recent years its place in contemporary culture has altered hugely as salons have become not simply places to have your hair cut or your nails done, but increasingly sites of physical and even spiritual therapy. In this fascinating and nuanced study, Paula Black strips away many popular assumptions about the beauty industry, including the one that says it exploits people's insecurity by projecting an illusory beauty myth. The interviews in this book - both with the beauty industry's workers and its clients - reveal a far more complex and interesting picture, and, in their presentation, Black re-formulates many feminist debates around choice and constraint. The debates addressed include issues around the body; the construction and maintenance of gender identity; changing definitions of health and well-being; and labour processes.