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| Author | : Erin Kissane |
| Publisher | : Book Apart |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Computers |
| ISBN | : 9781952616518 |
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
| Author | : Juhani Yli-Vakkuri |
| Publisher | : Oxford University Press |
| Total Pages | : 222 |
| Release | : 2018 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0198785968 |
Can there be 'narrow' mental content, that is entirely determined by the goings-on inside the head of the thinker? This book argues not, and defends instead a thoroughgoing externalism: the entanglement of our minds with the external world runs so deep that no internal component of mentality can easily be cordoned off.
| Author | : Kate Woodford |
| Publisher | : |
| Total Pages | : 1550 |
| Release | : 2003 |
| Genre | : Foreign Language Study |
| ISBN | : 9780521824231 |
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
| Author | : Robert Hanna |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 490 |
| Release | : 2015 |
| Genre | : Mathematics |
| ISBN | : 019871629X |
Robert Hanna works out a unified contemporary Kantian theory of rational human cognition and knowledge, which develops new lines of thought in philosophy of perception. Along the way, he provides original accounts of intentionality, sense perception and perceptual knowledge, the analytic-synthetic distinction, the nature of logic, and the a priori.
| Author | : Kate Eichhorn |
| Publisher | : MIT Press |
| Total Pages | : 188 |
| Release | : 2022-05-10 |
| Genre | : Social Science |
| ISBN | : 0262543281 |
A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.
| Author | : Bharat Anand |
| Publisher | : Random House Group |
| Total Pages | : 464 |
| Release | : 2016-10-18 |
| Genre | : Business & Economics |
| ISBN | : 0812995384 |
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
| Author | : Mary C. Herring |
| Publisher | : Routledge |
| Total Pages | : 331 |
| Release | : 2014-06-11 |
| Genre | : Education |
| ISBN | : 1317639766 |
Published by Taylor & Francis Group for the American Association of Colleges for Teacher Education This Handbook addresses the concept and implementation of technological pedagogical content knowledge -- the knowledge and skills that teachers need in order to integrate technology meaningfully into instruction in specific content areas. Recognizing, for example, that effective uses of technology in mathematics are quite different from effective uses of technology in social studies, teachers need specific preparation in using technology in each content area they will be teaching. Offering a series of chapters by scholars in different content areas who apply the technological pedagogical content knowledge framework to their individual content areas, the volume is structured around three themes: What is Technological Pedagogical Content Knowledge? Integrating Technological Pedagogical Content Knowledge into Specific Subject Areas Integrating Technological Pedagogical Content Knowledge into Teacher Education and Professional Development The Handbook of Technological Pedagogical Content Knowledge for Educators is simultaneously a mandate and a manifesto on the engagement of technology in classrooms based on consensus standards and rubrics for effectiveness. As the title of the concluding chapter declares, "It’s about time!" The American Association of Colleges for Teacher Education (AACTE) is a national, voluntary association of higher education institutions and related organizations. Our mission is to promote the learning of all PK-12 students through high-quality, evidence-based preparation and continuing education for all school personnel. For more information on our publications, visit our website at: www.aacte.org.
| Author | : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee |
| Publisher | : The Stationery Office |
| Total Pages | : 404 |
| Release | : 2007-11-15 |
| Genre | : Political Science |
| ISBN | : 9780215037244 |
Incorporating HCP 314 i-viii, session 2006-07
| Author | : Gerd Leonhard |
| Publisher | : Lulu.com |
| Total Pages | : 186 |
| Release | : 2009-12-05 |
| Genre | : Business & Economics |
| ISBN | : 0557224500 |
Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 B&W version here on Lulu if you want to save some $. Plus: if you just can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free, lower-resolution PDF version
| Author | : Peter Hanks |
| Publisher | : OUP Oxford |
| Total Pages | : 238 |
| Release | : 2015-06-04 |
| Genre | : Philosophy |
| ISBN | : 0191507806 |
Peter Hanks defends a new theory about the nature of propositional content. According to this theory, the basic bearers of representational properties are particular mental or spoken actions. Propositions are types of these actions, which we use to classify and individuate our attitudes and speech acts. Hanks abandons several key features of the traditional Fregean conception of propositional content, including the idea that propositions are the primary bearers of truth-conditions, the distinction between content and force, and the concept of entertainment. The main difficulty for this traditional conception is the problem of the unity of the proposition, the problem of explaining how propositions have truth conditions and other representational properties. The new theory developed here, in its place,explains the unity of propositions and provides new solutions to a long list of puzzles and problems in philosophy of language.
