How Voters Decide

How Voters Decide
Author: Hilde T. Himmelweit
Publisher: Academic Press
Total Pages: 300
Release: 1981
Genre: Political Science
ISBN:

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How Voters Decide

How Voters Decide
Author: Hilde T. Himmelweit
Publisher:
Total Pages: 304
Release: 1985
Genre: Political Science
ISBN:

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How Votes Decide

How Votes Decide
Author: Hilde T. Himmelweit
Publisher:
Total Pages: 276
Release: 1981
Genre:
ISBN:

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How Voters Decide

How Voters Decide
Author: Hilde Therese Himmelweit
Publisher:
Total Pages: 283
Release: 1985
Genre: Great Britain
ISBN:

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Sporadic Voters

Sporadic Voters
Author: Christopher T. Owens
Publisher:
Total Pages:
Release: 2010
Genre:
ISBN:

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This dissertation investigates the important role attitudes play in determining the participation levels of a large number of Americans. Over the past 30 years the prominent theories in the political participation literature have stressed the importance of socioeconomic status in explaining voter turnout. More recently, some have suggested that voting is a habit that most Americans acquire over their lifetimes. I contend that this previous work is incomplete in that it overlooks a large segment of the public that I describe as sporadic voters. Using National Election Study panel data from the early 1970s and 1990s, I find that neither socioeconomic status nor habit explains the voting behavior of sporadic voters. Sporadic voters decide to participate in elections based on their political attitudes at the time of any given election. If they have stronger partisan attachments, greater campaign interest or more external efficacy sporadic voters will be more likely to show up at the polls regardless of changes in education, age or income.

When Voters Decide

When Voters Decide
Author: Robert Michael John McGregor
Publisher:
Total Pages: 342
Release: 2012
Genre:
ISBN:

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Why do individuals make their vote decisions at the point in time at which they do, and what impact does the time-of-voting-decision (TOVD) have upon other important political variables? Through a series of integrated articles, this dissertation explores the causes, correlates and effects of TOVD in Canada. The first two articles explore the relationships between TOVD and political attitudes, employing TOVD as both an independent and dependent variable. The first examines the impact that consistency, intensity and direction of summary political attitudes have on TOVD, and introduces a new measure of attitudinal ambivalence. The second article employs cognitive dissonance theory to argue that TOVD can influence attitudes towards parties, after an election occurs. The third and fourth articles respectively consider the relationships between TOVD and vote sincerity, and an individual's ability to vote for the party that best reflects his or her own policy preferences. Insincere voters are found to have a relatively late TOVD, which the third article attributes to the fact that these individuals are able to use the campaign period to update their expectations about the competitive prospects of candidates and parties. The fourth and final article uses TOVD as a moderating variable to evaluate the impact of the campaign period on correct voting rates. It finds that late deciders, who are able to use the campaign period to collect information to inform their vote decisions, are actually less likely to vote correctly than are early deciders. The dissertation also includes a research note which outlines a new method of identifying invalid TOVD responses, and illustrates the importance of removing such cases. As a whole, this dissertation adds significantly to our knowledge of TOVD, a variable which, until now, has received relatively little scholarly attention.

Television and Political Advertising

Television and Political Advertising
Author: Frank Biocca
Publisher: Routledge
Total Pages: 265
Release: 2014-02-04
Genre: Language Arts & Disciplines
ISBN: 1135437572

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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

A Bibliography of British History, 1914-1989

A Bibliography of British History, 1914-1989
Author: Keith Robbins
Publisher: Oxford University Press
Total Pages: 962
Release: 1996
Genre: Great Britain
ISBN: 9780198224969

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Containing over 25,000 entries, this unique volume will be absolutely indispensable for all those with an interest in Britain in the twentieth century. Accessibly arranged by theme, with helpful introductions to each chapter, a huge range of topics is covered. There is a comprehensiveindex.