Type in Use is the guide to understanding and designing a publication's essential typographic elements. Organized by type application - text, headlines, subheads, breakouts, captions, and five more categories - Type in Use provides invaluable information to designers and editors who use desktop publishing equipment, as well as those who create type layouts by traditional methods. Using clear, easy-to-follow examples, each chapter describes and illustrates the principles of designing with a particular typographic element, then shows how the pros do it with carefully selected examples from a wide variety of current publications. Type in Use focuses on the standard type categories used in magazines, newsletters, and in-house documents. The ideas discussed, however, can be applied to all print media. It explains: . Why developing a logical hierarchy of type is the single most important tool for communicating; . How to choose and mix typefaces; . How to relate display type elements to unify a publication; . to create unique grids to enhance a publication's personality; . How to use white space and color; . How to use the examples as idea starters to more easily solve everyday design situations. Basing his approach on more than a decade of teaching, designing, and lecturing, Alex White has dissected publication typography into its most logical components. With over 575 illustrations and two-color throughout, this book will guide the reader to make informed type and design decisions. Type in Use is a learning tool that will be an indispensable daily reference book.