Download How Social Networking Media Relates To Organizational Commitment And Motivation In A Modern Context full books in PDF, epub, and Kindle. Read online free How Social Networking Media Relates To Organizational Commitment And Motivation In A Modern Context ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : James Frey |
| Publisher | : |
| Total Pages | : 151 |
| Release | : 2015 |
| Genre | : |
| ISBN | : |
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Arthur L. Jue |
| Publisher | : John Wiley & Sons |
| Total Pages | : 240 |
| Release | : 2009-10-02 |
| Genre | : Business & Economics |
| ISBN | : 0470553782 |
The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
| Author | : Hannah J. Murphy |
| Publisher | : |
| Total Pages | : |
| Release | : 2013 |
| Genre | : |
| ISBN | : |
Abstract: How are social networking sites, such as Facebook, affecting employees and their organizations? Social media provide a way of creating communities where employees can share their workplace experiences and insights. The literature suggests that the manner in which these communications occur is dependent on the organizational climate, specifically the organization's values of knowledge sharing and social communications. Based on findings in the preliminary study, the main study of this thesis investigates how an employee's level of organizational commitment and job involvement influence their use of social media. Correlational analyses showed that an employee's level of organizational commitment and job involvement are positively related to whether they use Facebook to talk about work. The organizational climate of rule bending was positively related to work-related Facebook use. An employee's perceptions of appropriateness of using Facebook to talk about work did not significantly moderate the expected relationships except for organizational commitment predicting work-related Facebook postings, in which the interaction is significant only at high levels of organizational commitment. Finally, the main hypothesis, that organizational commitment and job involvement would interact in their prediction of Facebook use was not supported but had significant simple slopes at low, medium, and high levels of job involvement.
| Author | : Murad Moqbel |
| Publisher | : |
| Total Pages | : 362 |
| Release | : 2012 |
| Genre | : Online social networks |
| ISBN | : |
Abstract: There is considerable debate among academics and business practitioners on the value of social networking site use in the workplace. Some claim that their use in the workplace is a waste of time while others believe it leads to improvement in job performance. This study attempts to resolve this controversy by examining the use of social networking sites in the workplace and its effect on job satisfaction, organizational commitment, absenteeism, turnover intention, innovative behavior, and job performance. Based on literature, a research model and hypotheses were developed. The research model predicts that social networking site use intensity will influence employee work-related outcomes including job performance. In order to empirically test this research model, a survey was conducted on 426 full- or part-time employees focusing on the following latent variables: social networking site use intensity, perceived job satisfaction, perceived organizational commitment, absenteeism, turnover intention, innovative behavior, and job performance. The survey was conducted in Yemen and the United States. The data collected were analyzed to test the hypotheses and the results show significant support for the proposed model. As predicted, social networking site use intensity in the workplace influences job performance through mediating variables. In addition, job satisfaction and innovative behavior were extremely important factors that directly influenced job performance and mediated the effect of social networking site use intensity on job performance. However, some variables - absenteeism, turnover intention, and organizational commitment - did not significantly intervene in the relationship between social networking site use intensity and job performance. No major differences between the two country models were found. Discussion of the results along with the limitations, future research, and implications are also presented.
| Author | : Cruz-Cunha, Maria Manuela |
| Publisher | : IGI Global |
| Total Pages | : 1060 |
| Release | : 2011-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1613501692 |
Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
| Author | : Jody Engel |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Employee retention |
| ISBN | : |
Organizations spend millions of dollars every year selecting and recruiting high performing employees. While hiring good employees is an essential part in assuring performance goals and dollar figures, if the company is unable to retain these employees, then they are wasting their time. One of the ways organizations seek to retain their employees is to increase their levels of organizational commitment. If employees are involved in, attached to, and can identify with the organization, this increases their likelihood of remaining with the organization. The present study focused on the impact of the relationships between employees in the organization and their levels of organizational commitment. Using the concept of network analysis, the study examined two measures of commitment: similarity of commitment between individuals and the individuals' amount of commitment. Examining the relationship between network structures and commitment demonstrated three main findings: (a) individuals involved in friendship and work relationships have high levels of commitment; (b) individuals who are close to and can interact quickly with someone without having to go through other people have high levels of commitment; and (c) individuals in homogenous groups have higher levels of commitment than individuals in heterogeneous groups.
| Author | : Jooho Lee |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : |
| ISBN | : |
While studies in public management have identified personal attributes, job characteristics, and organizational rewards as key factors that influence affective organizational commitment, limited attention has been paid to the influence of social networks on affective commitment. Given that organizational attitudes and behaviors are often socially constructed, this paper argues that employees' affective commitment is influenced by their social networks in an organization. What are the social network configurations that lead to affective organizational commitment? This study attempts to answer this question by focusing on nonlinear relationships between several network dimensions (i.e., network centrality, tie strength, and structural holes) and affective commitment. These relationships are empirically tested by using both social network data and employee survey data collected from two local governments in South Korea. Results of the study show that employees' network centrality has an inverted U-shaped relationship with affective commitment and structural holes have a U-shaped association with affective commitment, controlling for certain organizational rewards and individual attributes. However, the relationship between a tie strength and affective commitment is not statistically significant. The practical and theoretical implications of the study findings are discussed.
| Author | : Roderick J. Brodie |
| Publisher | : Routledge |
| Total Pages | : 315 |
| Release | : 2015-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1317533151 |
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
| Author | : Charlene Li |
| Publisher | : Harvard Business Press |
| Total Pages | : 352 |
| Release | : 2011-06-07 |
| Genre | : Business & Economics |
| ISBN | : 1422143414 |
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
