The great collective myth is that your company does a superb job handling customers; proof positive is that sales are up over last year! It must be so. The myth is passed along from top management to every new, entry-level employee. After all, it says on the Website that the organizations primary goal is to keep customers happy and keep them for life. If it were only so. It is so easy to rationalize, to want to believe the standard company line. Are you really sure you know what is going on when customers call? Have you increased sales to current customers or are you spending a great deal of money trying to find new customers because your current customers are not producing growth? Are you getting all that you can for your sales, marketing and customer service dollars? Maybe it is time to throw away assumptions and false perceptions and get down to cases. Perhaps this is an opportunity to step outside the box and find out what you customers really want, instill a new attitude company-wide and implement customer service strategies that really work. Sound like a daunting task? Not if you follow the advice of customer service expert, Annie Chesney. Be smart, be savvy and best of all be successful by keeping your customers for life by implementing this simple, effective and absolutely essential management system. Remember the old axiom that it is much easier to sell current customers than to find new ones. Here is the way to do just that!