Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Author: Kumar, Anil
Publisher: IGI Global
Total Pages: 455
Release: 2016-10-25
Genre: Business & Economics
ISBN: 1522509984

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The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence

Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence
Author: Trivedi, Shrawan Kumar
Publisher: IGI Global
Total Pages: 465
Release: 2017-02-14
Genre: Computers
ISBN: 1522520325

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The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners.

Handbook of Research on Artificial Intelligence Techniques and Algorithms

Handbook of Research on Artificial Intelligence Techniques and Algorithms
Author: Vasant, Pandian
Publisher: IGI Global
Total Pages: 873
Release: 2014-11-30
Genre: Computers
ISBN: 1466672595

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For decades, optimization methods such as Fuzzy Logic, Artificial Neural Networks, Firefly, Simulated annealing, and Tabu search, have been capable of handling and tackling a wide range of real-world application problems in society and nature. Analysts have turned to these problem-solving techniques in the event during natural disasters and chaotic systems research. The Handbook of Research on Artificial Intelligence Techniques and Algorithms highlights the cutting edge developments in this promising research area. This premier reference work applies Meta-heuristics Optimization (MO) Techniques to real world problems in a variety of fields including business, logistics, computer science, engineering, and government. This work is particularly relevant to researchers, scientists, decision-makers, managers, and practitioners.

Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making

Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making
Author: Cengiz Kahraman
Publisher: Springer
Total Pages: 1392
Release: 2019-07-05
Genre: Technology & Engineering
ISBN: 3030237567

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This book includes the proceedings of the Intelligent and Fuzzy Techniques INFUS 2019 Conference, held in Istanbul, Turkey, on July 23–25, 2019. Big data analytics refers to the strategy of analyzing large volumes of data, or big data, gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records. Big data analytics allows data scientists and various other users to evaluate large volumes of transaction data and other data sources that traditional business systems would be unable to tackle. Data-driven and knowledge-driven approaches and techniques have been widely used in intelligent decision-making, and they are increasingly attracting attention due to their importance and effectiveness in addressing uncertainty and incompleteness. INFUS 2019 focused on intelligent and fuzzy systems with applications in big data analytics and decision-making, providing an international forum that brought together those actively involved in areas of interest to data science and knowledge engineering. These proceeding feature about 150 peer-reviewed papers from countries such as China, Iran, Turkey, Malaysia, India, USA, Spain, France, Poland, Mexico, Bulgaria, Algeria, Pakistan, Australia, Lebanon, and Czech Republic.

Intelligent and Fuzzy Techniques: Smart and Innovative Solutions

Intelligent and Fuzzy Techniques: Smart and Innovative Solutions
Author: Cengiz Kahraman
Publisher: Springer Nature
Total Pages: 1701
Release: 2020-07-10
Genre: Technology & Engineering
ISBN: 3030511561

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This book gathers the most recent developments in fuzzy & intelligence systems and real complex systems presented at INFUS 2020, held in Istanbul on July 21–23, 2020. The INFUS conferences are a well-established international research forum to advance the foundations and applications of intelligent and fuzzy systems, computational intelligence, and soft computing, highlighting studies on fuzzy & intelligence systems and real complex systems at universities and international research institutions. Covering a range of topics, including the theory and applications of fuzzy set extensions such as intuitionistic fuzzy sets, hesitant fuzzy sets, spherical fuzzy sets, and fuzzy decision-making; machine learning; risk assessment; heuristics; and clustering, the book is a valuable resource for academics, M.Sc. and Ph.D. students, as well as managers and engineers in industry and the service sectors.

Intelligent Systems: Concepts, Methodologies, Tools, and Applications

Intelligent Systems: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2390
Release: 2018-06-04
Genre: Computers
ISBN: 1522556443

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Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Author: Ashok Charan
Publisher: World Scientific Publishing Company
Total Pages: 720
Release: 2015-05-20
Genre: Business & Economics
ISBN: 9814641383

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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Smart Technology Applications in Business Environments

Smart Technology Applications in Business Environments
Author: Issa, Tomayess
Publisher: IGI Global
Total Pages: 455
Release: 2017-03-03
Genre: Computers
ISBN: 1522524932

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Technology continues to make great strides in society by providing opportunities for advancement, inclusion, and global competency. As new systems and tools arise, novel applications are created as well. Smart Technology Applications in Business Environments is an essential reference source for the latest scholarly research on the risks and opportunities of utilizing the latest technologies in different aspects of society such as education, healthcare systems, and corporations. Featuring extensive coverage on a broad range of topics and perspectives including virtual reality, robotics, and social media, this publication is ideally designed for academicians, researchers, students, and practitioners seeking current research on the improvement and increased productivity from the implementation of smart technologies.

Handbook of Research on Applied AI for International Business and Marketing Applications

Handbook of Research on Applied AI for International Business and Marketing Applications
Author: Christiansen, Bryan
Publisher: IGI Global
Total Pages: 702
Release: 2020-09-25
Genre: Business & Economics
ISBN: 1799850781

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Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Intelligent Techniques for Predictive Data Analytics

Intelligent Techniques for Predictive Data Analytics
Author: Neha Singh
Publisher: John Wiley & Sons
Total Pages: 276
Release: 2024-06-21
Genre: Computers
ISBN: 1394227973

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Comprehensive resource covering tools and techniques used for predictive analytics with practical applications across various industries Intelligent Techniques for Predictive Data Analytics provides an in-depth introduction of the tools and techniques used for predictive analytics, covering applications in cyber security, network security, data mining, and machine learning across various industries. Each chapter offers a brief introduction on the subject to make the text accessible regardless of background knowledge. Readers will gain a clear understanding of how to use data processing, classification, and analysis to support strategic decisions, such as optimizing marketing strategies and customer relationship management and recommendation systems, improving general business operations, and predicting occurrence of chronic diseases for better patient management. Traditional data analytics uses dashboards to illustrate trends and outliers, but with large data sets, this process is labor-intensive and time-consuming. This book provides everything readers need to save time by performing deep, efficient analysis without human bias and time constraints. A section on current challenges in the field is also included. Intelligent Techniques for Predictive Data Analytics covers sample topics such as: Models to choose from in predictive modeling, including classification, clustering, forecast, outlier, and time series models Price forecasting, quality optimization, and insect and disease plant and monitoring in agriculture Fraud detection and prevention, credit scoring, financial planning, and customer analytics Big data in smart grids, smart grid analytics, and predictive smart grid quality monitoring, maintenance, and load forecasting Management of uncertainty in predictive data analytics and probable future developments in the field Intelligent Techniques for Predictive Data Analytics is an essential resource on the subject for professionals and researchers working in data science or data management seeking to understand the different models of predictive analytics, along with graduate students studying data science courses and professionals and academics new to the field.