Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing
Author: Susan Dobscha
Publisher: Edward Elgar Publishing
Total Pages: 352
Release: 2019
Genre:
ISBN: 1788115384

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Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment
Author: Kuruvilla, Moly
Publisher: IGI Global
Total Pages: 610
Release: 2020-06-12
Genre: Social Science
ISBN: 1799828212

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Globally, women are facing social, economic, and cultural barriers impeding their autonomy and agency. Accelerated women empowerment programs often fail to attain their targets as envisaged by the policymakers due to a variety of reasons, with the most prominent being the deep-rooted cultural norms ingrained within society. In the era of globalization, empowerment of women demands new approaches and strategies that encourage the mainstreaming of gender equality as a societal norm. The Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment is a critical scholarly publication that examines global gender issues and new strategies for the promotion of women empowerment and gender mainstreaming in various spheres of women’s lives, including education and ICT, economic participation, health and sexuality, mental health, aging, law and judiciary, leadership, and decision making. It provides a comprehensive coverage of all major gender issues with novel ideas on gender mainstreaming being contributed by men and women authors from multidisciplinary backgrounds. Gender perspective and intersectional approach in the discourses make this handbook a unique contribution to the scholarship of social sciences and humanities. The book provides new theoretical inputs and practical directions to academicians, sociologists, social workers, psychologists, managers, lawyers, policy makers, and government officials in their efforts at gender mainstreaming. With a wide range of conceptual richness, this handbook is an excellent reference guide to students and researchers in programs pertaining to gender/women's studies, cultural studies, economics, sociology, social work, medicine, law, and management.

Handbook of Research on Women in Management and the Global Labor Market

Handbook of Research on Women in Management and the Global Labor Market
Author: Pereira, Elisabeth T.
Publisher: IGI Global
Total Pages: 423
Release: 2019-06-28
Genre: Business & Economics
ISBN: 1522591737

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Existent literature has identified the existence of some differences between men and women entrepreneurs in terms of propensity to innovation, approach to creativity, decision making, resilience, and co-creation. Without properly examining the current inequalities in social-economic structures, it is difficult to examine the results of corporate female leadership. The Handbook of Research on Women in Management and the Global Labor Market is a pivotal reference source that examines the point of convergence among entrepreneurship organizations, relationship, creativity, and culture from a gender perspective, and researches the relation between current inequalities in social-economic structures and organizations in the labor market, education and individual skills, wages, work performance, promotion, and mobility. While highlighting topics such as gender gap, woman empowerment, and gender inequality, this publication is ideally designed for managers, government officials, policymakers, academicians, practitioners, and students.

Handbook of Research on Gender and Leadership

Handbook of Research on Gender and Leadership
Author: Susan R. Madsen
Publisher: Edward Elgar Publishing
Total Pages: 525
Release: 2024-01-18
Genre: Business & Economics
ISBN: 1035306891

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Although some progress has been made in recent decades in getting women into top positions in government, business and education, there are persisting challenges with efforts to improve opportunities for women in leadership. This essential second edition of the Handbook of Research on Gender and Leadership comprises the latest research from the world’s foremost scholars on women and leadership, exposing problems and offering both theoretical and practical solutions on strengthening the impact of women worldwide.

Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism

Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism
Author: Jamil, Sadia
Publisher: IGI Global
Total Pages: 459
Release: 2020-12-18
Genre: Language Arts & Disciplines
ISBN: 1799866882

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Today, a variety of gender-based threats and discrimination continue to characterize journalism. Both male and female journalists are prone to online and offline threats, casual stereotypes in their routine work, and discrimination (especially in terms of job opportunities, promotion, and pay-scale). Working in a safe and non-discriminatory environment is the right of all journalists, regardless of their gender. The Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism is a critical reference book that highlights equal rights in journalism to ensure the safety of women and men. The book investigates the level and nature of threats, both online and offline, faced by journalists as well as gender discrimination in journalism. Best practices and examples that can promote a safe working environment and gender equality in journalism are also presented. Highlighting important themes such as online harassment, sexism, and gender-based violence, this book is ideal for journalists, reporters, media organizations, professionals, researchers, academicians, and students working or studying in the fields of journalism, media and communications, human rights, and women’s studies.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
Total Pages: 609
Release: 2018-10-26
Genre: Business & Economics
ISBN: 1522563083

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The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Handbook of Marketing Scales

Handbook of Marketing Scales
Author: William O. Bearden
Publisher: SAGE
Total Pages: 568
Release: 1999-11-12
Genre: Business & Economics
ISBN: 9780761910008

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Handbook of Research on Pathways and Opportunities Into the Business of Esports

Handbook of Research on Pathways and Opportunities Into the Business of Esports
Author: Andrews, Sharon
Publisher: IGI Global
Total Pages: 473
Release: 2021-06-25
Genre: Games & Activities
ISBN: 1799873021

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Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included is the entrepreneurial spirit of gamers, who are interested in creating their own career paths through capturing and posting gaming microassists on different public venues that are driven by advertising dollars, invitational competition monetary winnings, and other forms of marketing their expertise for financial gain. All these organizations and industries form satellites of career opportunities as well as opportunities for research and enhanced forward-leaning study. Such career opportunities can be explicitly addressed within the structure of university degree and micro-credential certificate programs, some of which have begun to offer esports-directed degrees, but most of which have not yet moved from esports clubs into a recognition of the business and industry monetization of esports. The Handbook of Research on Pathways and Opportunities Into the Business of Esports addresses the intersection of esports gaming and the business and industry of esports, rather than an exploration of the video games themselves. It is the supporting and intersecting industry driven by esports and the vast opportunities this brings that are the foci of this book. Covering topics including digital learning, esport marketing curriculum, and gaming culture, this text is essential for business professionals, industry analysts, entrepreneurs, managers, coaches, marketers, advertisers, brand managers, university and college administrators, faculty and researchers, students, professors, and academicians.

Handbook on Cross-Cultural Marketing

Handbook on Cross-Cultural Marketing
Author: Glen H. Brodowsky
Publisher: Edward Elgar Publishing
Total Pages: 304
Release: 2020-09-25
Genre: Business & Economics
ISBN: 1788978544

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This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

Learning to Sell Sex(ism)

Learning to Sell Sex(ism)
Author: Aileen O'Driscoll
Publisher: Springer
Total Pages: 221
Release: 2018-10-29
Genre: Social Science
ISBN: 3319942808

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This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.