Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
Total Pages: 428
Release: 2023-04-05
Genre: Computers
ISBN: 1668470314
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Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
Total Pages: 484
Release: 2022-06-24
Genre: Business & Economics
ISBN: 1668441705
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The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Marketing and Smart Technologies

Marketing and Smart Technologies
Author: José Luís Reis
Publisher: Springer Nature
Total Pages: 860
Release:
Genre: Marketing
ISBN: 9819715520
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing Innovation Strategies and Consumer Behavior

Marketing Innovation Strategies and Consumer Behavior
Author: Barbosa, Belem
Publisher: IGI Global
Total Pages: 490
Release: 2024-04-09
Genre: Business & Economics
ISBN:
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In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Research, Innovation, and Industry Impacts of the Metaverse

Research, Innovation, and Industry Impacts of the Metaverse
Author: Kumar, Jeetesh
Publisher: IGI Global
Total Pages: 361
Release: 2024-06-06
Genre: Computers
ISBN:
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Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.

Data-Driven Business Intelligence Systems for Socio-Technical Organizations

Data-Driven Business Intelligence Systems for Socio-Technical Organizations
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
Total Pages: 514
Release: 2024-04-09
Genre: Business & Economics
ISBN:
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The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.

Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations

Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations
Author: Dogru, Caglar
Publisher: IGI Global
Total Pages: 441
Release: 2023-07-10
Genre: Business & Economics
ISBN: 166846604X
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Recently there has been a tremendous paradigm shift in diversifying the workforce at both national and international levels. Having roots in the globalization trend that began in the 20th century, the boundaries of many states have been opened to foreign workers in the international business environment. Furthermore, depending on the dynamics of civilized societies around the world, employees from different ethnicities, races, and genders are offered more job positions day after day with the joint contributions of public and private enterprises. However, there is still a need to improve workplace diversity and equity, even if there have been promising developments. Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations brings together the emerging topics of inclusive leadership, diversity, equity, and inclusion in organizations in the digital transformation context. The book also offers theoretical infrastructure and the latest empirical research findings on inclusive leadership, diversity, equity, and digital transformation. Covering key topics such as social entrepreneurship, employee motivation, and diverse organizations, this premier reference source is ideal for managers, entrepreneurs, business owners, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.