Handbook Of Relationship Marketing
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| Author | : Jagdish N Sheth |
| Publisher | : SAGE |
| Total Pages | : 678 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 0761918108 |
Download Handbook of Relationship Marketing Book in PDF, Epub and Kindle
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
| Author | : Adrian Payne |
| Publisher | : Routledge |
| Total Pages | : 460 |
| Release | : 2012-07-26 |
| Genre | : Business & Economics |
| ISBN | : 1136400176 |
Download Handbook of CRM Book in PDF, Epub and Kindle
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
| Author | : Robert M. Morgan |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 353 |
| Release | : 2015-01-30 |
| Genre | : Business & Economics |
| ISBN | : 1783478632 |
Download Handbook on Research in Relationship Marketing Book in PDF, Epub and Kindle
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
| Author | : Steve Baron |
| Publisher | : SAGE Publications |
| Total Pages | : 217 |
| Release | : 2010-05-05 |
| Genre | : Business & Economics |
| ISBN | : 1412931223 |
Download Relationship Marketing Book in PDF, Epub and Kindle
In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer.
| Author | : Sheth |
| Publisher | : |
| Total Pages | : 670 |
| Release | : 2002 |
| Genre | : |
| ISBN | : 9788178291048 |
Download Handbook Of Relationship Marketing Book in PDF, Epub and Kindle
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul Parvatiyar have assembled an authoritative cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
| Author | : Dr Ira J Haimowitz |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 264 |
| Release | : 2012-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1409459039 |
Download Healthcare Relationship Marketing Book in PDF, Epub and Kindle
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their stakeholders. The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing. Targeted Emails, webinars, mobile messages, and social networks are expanding in usage. This book is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. There are descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical marketing industry experts, each having 15 years or more of working healthcare RM knowledge, and each speaking on their specific specialities. For newcomers to healthcare marketing, this book can serve as a foundation and introduction that provides framework, details, and examples of both relationship marketing designs and associated measurement disciplines. Healthcare Relationship Marketing will also be valuable to readers currently working in pharmaceutical marketing or sales who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization. Even for the experienced practitioner this will serve as a convenient reference that pulls together all of the program components and measurement frameworks within a single book. This book may also serve as a textbook within a university course in marketing, or a pharmaceutical business program.
| Author | : Merlin Stone |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 244 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 9780749427009 |
Download Customer Relationship Marketing Book in PDF, Epub and Kindle
Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.
| Author | : Musso, Fabio |
| Publisher | : IGI Global |
| Total Pages | : 625 |
| Release | : 2014-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1466660759 |
Download Handbook of Research on Retailer-Consumer Relationship Development Book in PDF, Epub and Kindle
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
| Author | : Robert W. Palmatier |
| Publisher | : Routledge |
| Total Pages | : 261 |
| Release | : 2019-01-15 |
| Genre | : Business & Economics |
| ISBN | : 1351388231 |
Download Relationship Marketing in the Digital Age Book in PDF, Epub and Kindle
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
| Author | : Aiello, Lucia |
| Publisher | : IGI Global |
| Total Pages | : 518 |
| Release | : 2014-01-31 |
| Genre | : Business & Economics |
| ISBN | : 1466650087 |
Download Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives Book in PDF, Epub and Kindle
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
